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  • Sears gets social with Latinos

    / Marketing

    Sears gets social with Latinos

    A new Twitter handle, @SearsLatino, and Facebook page aim to appeal to Hispanic consumers.

    Posted 08/03/2011Paul Demery1 comments

    A new Twitter handle, @SearsLatino, and Facebook page aim to appeal to Hispanic consumers.
  • Fighting the web with the web

    Fighting the web with the web

    Retail chains know smartphone-toting consumers use stores as showrooms. Rather than fight the trend, many seek to turn the web to their advantage.

    Posted 06/01/2012Kevin WoodwardPost a comment

    Retail chains know smartphone-toting consumers use stores as showrooms. Rather than fight the trend, many seek to turn the web to their advantage.
  • Many Masters

    Many Masters

    There's little uniformity in rules across web marketplaces, forcing retailers to choose which ones are worth the trouble.

    Posted 03/01/2011Zak Stambor1 comments

    There's little uniformity in rules across web marketplaces, forcing retailers to choose which ones are worth the trouble.

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