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Sears Holdings Corp., Magazine Article

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  • Fighting the web with the web

    Fighting the web with the web

    Retail chains know smartphone-toting consumers use stores as showrooms. Rather than fight the trend, many seek to turn the web to their advantage.

    Posted 06/01/2012Kevin WoodwardPost a comment

    Retail chains know smartphone-toting consumers use stores as showrooms. Rather than fight the trend, many seek to turn the web to their advantage.
  • Stores link to the online world

    Stores link to the online world

    2-D bar codes provide that link, giving smartphone-toting shoppers instant access to mobile web content.

    Posted 09/01/2011Bill SiwickiPost a comment

    2-D bar codes provide that link, giving smartphone-toting shoppers instant access to mobile web content.
  • Customer Service

    Customer Service

    Video and chat help e-retailers get personal with customers.

    Posted 06/30/2011Zak StamborPost a comment

    Video and chat help e-retailers get personal with customers.
  • Many Masters

    Many Masters

    There's little uniformity in rules across web marketplaces, forcing retailers to choose which ones are worth the trouble.

    Posted 03/01/2011Zak Stambor1 comments

    There's little uniformity in rules across web marketplaces, forcing retailers to choose which ones are worth the trouble.
  • Mass merchants’ web sites evolve

    By crafting innovative ways to help shoppers shop, these mass merchants have positioned themselves to be formidable online players.

    Posted 12/01/2010Internet RetailerPost a comment

    By crafting innovative ways to help shoppers shop, these mass merchants have positioned themselves to be formidable online players.
  • Who's watching?

    Ad networks, that’s who. They’re tracking online consumers more closely than ever. A backlash could curtail an effective marketing tactic.

    Posted 10/01/2010Zak StamborPost a comment

    Ad networks, that’s who. They’re tracking online consumers more closely than ever. A backlash could curtail an effective marketing tactic.
  • Making their move

    Buy.com, Sears.com and Walmart.com aim to replicate the marketplace success of Amazon and eBay.

    Posted 09/01/2010Zak StamborPost a comment

    Buy.com, Sears.com and Walmart.com aim to replicate the marketplace success of Amazon and eBay.

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