/ Marketing

What rising competition among search engines means for retail marketers

Paid and natural search efforts must dig deep for the right mix, IRCE speaker says

Posted 03/24/2011Mary WagnerPost a comment

Related Searches:Sem

/ Technology

Small- and medium-sized businesses plan to increase online ad budgets 29% this year

One in three businesses say they plan to increase their social media spending.

Posted 03/11/2011Zak Stambor1 comments

Related Searches:Sem

/ Marketing

Web shoppers are looking around more before buying, study suggests

Search marketing must be more precise because retailers are paying for more clicks, NetElixir says.

Posted 03/03/2011Don DavisPost a comment

Related Searches:Sem | Netelixir

/ Marketing

Search marketing shines a new light

A strong mix of paid and natural search brightens the relaunch of LightsOnline.com.

Posted 02/03/2011Paul DemeryPost a comment

/ Marketing

Google tries to crack down on ‘web spam’

The change will require some retailers to tweak their search tactics.

Posted 02/03/2011Thad RueterPost a comment

/ Marketing

Coordinating paid and organic channels helps reduce SeeHere.com’s acquisition costs

The efforts helped the drive better brand recognition, the retailer says.

Posted 02/03/2011Zak StamborPost a comment

Related Searches:Checkout Best Practices

/ Marketing

Getting a broader look at paid search results

Many channels can contribute to a sale, and retailers are getting better at giving credit.

Posted 02/03/2011Paul DemeryPost a comment