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1 - 8 of 8 Results
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/ Technology
Be it branding or direct marketing most web advertisers use ad networks
Collective Media’s survey finds 96% of marketers and ad agencies surveyed use ad networks to place display ads.
Posted 05/12/2009Katie DeatschPost a comment
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/ Technology
24% of online marketers use behavioral targeting, up 50% from a year ago
Nearly a quarter of online marketers serve up ads based on consumers’ web behavior–but many aren’t getting all they could out of ad-targeting capabilities that are available, a new study finds.
Posted 05/04/2009Katie DeatschPost a comment
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/ Technology
Revenue Science becomes AudienceScience as its offerings shift
The company began as a source for behavioral targeting technology but now has expanded its services to include an online advertising network.
Posted 02/23/2009Katie DeatschPost a comment
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/ Technology
Behavioral targeting ads outperform contextual ads by up to 22%, study says
Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising, according to a recent study conducted by JupiterResearch for Revenue Science Inc.
Posted 01/31/2008Paul DemeryPost a comment
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/ Technology
How should e-retailers behave with ad targeting?
Is behavioral ad targeting the right way to go for e-retailers? It can be when data is gleaned from a narrow source and the nuances of the strategy fit with a merchant’s business objectives, one expert says.
Posted 01/31/2008Paul DemeryPost a comment
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/ Technology
Data-driven advertising converging online search, display ads, study says
41% of the online marketers surveyed by Forrester would pay a premium for help in coordinating search and display ads. New services at SEM companies will rise to offer behavioral and contextual ad targeting alongside search bid management.
Posted 03/29/2006Mary WagnerPost a comment
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/ Press Release
BURST MEDIA INTRODUCES BURST NETWORK’S CLEARVISION PRODUCT SUITE
Advanced Targeting Technology Maximizes Online Advertising Efficiency Burlington, MA-October 29, 2007- Burst Media, a leading provider of advertising representation, services, and technology to independent Web Publishers, today announced the rollout of its new ClearVision Suite of targeting products for its Burst Network division. The ClearVision Suite offers advertisers access to Burst’s full range of sophisticated targeting tools that working...
Posted 11/15/2007
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/ Press Release
BUZZLOGIC LAUNCHES AD TARGETING
Industry`s first Conversation Targeting™ ad system taps online influence to deliver advertisers more than 2x the performance within social media San Francisco - November 5, 2007 - BuzzLogic, a company empowering marketers to grow their businesses through influential social media, today announced the public beta of its new Ad Targeting feature at the ad:tech Interactive Marketing Conference in New York, which is taking place at the New York Hilton...
Posted 11/12/2007
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