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1 - 4 of 4 Results
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/ Technology
Former Lillian Vernon president takes over as CEO of MediaWhiz
Jonathan Shapiro, former president of housewares and gifts retailer Lillian Vernon, has been appointed CEO of MediaWhiz, provider of online marketing services.
Posted 04/23/2007Kurt PetersPost a comment
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/ Technology
How site usability helps extend the brand online
Site usability reflects the brand, and achieving it is a multi-tiered proposition that takes prioritizing customer and business goals, testing infrastructure and expertise, says Lillian Vernon Corp. President Jonathan Shapiro.
Posted 07/28/2004Kurt PetersPost a comment
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/ Marketing
Lillian Vernon’s new chief sees a bigger web role as he expands the brand
New president Jonathan Shapiro, whose hiring was announced this week, plans to boost the proportion of web sales at the 50+-year-old cataloger from its current 25% to 35%. And he plans to step up the web`s role as a testing vehicle for new product lines.
Posted 01/21/2004Paul DemeryPost a comment
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Shooting for 50% at Lillian Vernon
Lillian Vernon Corp. brought on Jonathan Shapiro, who worked as a management consultant with Lillian Vernon and major stakeholder ZelnickMedia Corp. last year. He is aiming to move 50% of sales to the web from 25% today.
Posted 02/04/2004Internet RetailerPost a comment
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