/ Marketing

Newspaper chain Gannett buys all of web marketing service ShopLocal

Gannett bought out two newspaper companies, McClatchy and Tribune Company, which had been its partners in ShopLocal. ShopLocal hosts web versions of newspaper circulars for multi-channel retailers.

Posted 07/14/2008Katie DeatschPost a comment

/ Technology

New features in SmartCircular boost return visits, page views in beta tests

The new version of ShopLocal’s SmartCircular technology for online distribution of advertising circulars produced an average 46% increase in return visits and a 24% increase in the number of page views per visit during beta testing, the company reports.

Posted 01/29/2008Paul DemeryPost a comment

/ Marketing

New ShopLocal index tracks cross-channel shopping activity

ShopLocal.com, which hosts web sites for 50 retailers that detail the promotions they are offering through newspaper circulars, has developed an in-store shopping index based on how often consumers visit circulars at ShopLocal.

Posted 09/18/2007Kurt PetersPost a comment

Local search customers grow by 50% at CrossMedia

The number of consumers who used the Internet to research items for purchase at local stores grew by 52% during Thanksgiving week compared to 2003, according to figures from CrossMedia Services, provider of local search options for retailers.

Posted 12/01/2004Kurt PetersPost a comment

Three newspapers launch a local online search option

ShopLocal.com will allow consumers to search for local retailers by store name, brand name or specific products they want to buy. ShopLocal.com is owned by CrossMedia Services, partly owned by three large newspaper publishers.

Posted 10/13/2004Kurt PetersPost a comment