/ Marketing

Adding guided navigation to a retail site can help shoppers find items fast

Compared to site search, some experts say, guided navigation provides a quicker, more precise way to help shoppers find what they’re looking for. Weathertech.com implemented mandatory guided navigation and realized a climb in conversion from 6% to 10%.

Posted 05/28/2009Katie DeatschPost a comment

Related Searches:Weathertech

/ Technology

How Prezzybox.com lifted conversions on its paid search ads

Prezzybox targets its search ad language to fit specific shoppers’ buying styles, doubling conversion rates.

Posted 04/28/2009Don DavisPost a comment

/ Technology

Panasonic.com to roll out in-store pick-up in time for the holidays

For a major consumer brand manufacturer with only the web as a direct sales channel, Panasonic Corp. of North America is giving online shoppers an unusual Christmas present: buy online/pick up in store.

Posted 07/10/2008Paul DemeryPost a comment

/ Technology

Personalizing shopping experiences can turn browsers into buyers

By offering relevant content at the right time to the right person, retailers can increase conversion rates, order values and the chance the customer will return to shop again, said an ATG executive at IRCE 2008.

Posted 06/17/2008Katie DeatschPost a comment

/ Technology

Customer reviews influence cross-channel buying decisions, study says

The proliferation of online customer reviews has led to a new breed of shopper—the “Social Researcher” who puts significant emphasis on peer feedback in product reviews when making online and offline purchasing decisions, The E-Tailing Group says.

Posted 11/08/2007Paul DemeryPost a comment

/ Technology

Market Insight to launch consumer products advisory site

The online shopping comparison business will soon offer more choices with Market Insight’s launch of MyProductAdvisor.com, a consumer research tool that recommends products based on a shopper’s preferences and provides links to manufacturers’ sites.

Posted 03/26/2004Paul DemeryPost a comment

/ Technology

How Staples.com uses “Guided Selling” to compare—and sell

For nearly a year, Staples.com has used a “Guided Selling” tool provided by Active Decisions to assist web shoppers to find the right electronic product that meets the needs of an individual shopper.

Posted 02/26/2004Kurt PetersPost a comment

/ E-Retailers

How they shop, not what they buy, is important to Eddie Bauer

Multi-channel retailer Eddie Bauer increased sales when it segmented its customer base by how they shop, not what they buy.

Posted 04/05/2001Kurt PetersPost a comment