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/ Technology
The principles that boost store sales apply on the web as well, report says
More time spent shopping, good signage and a flow that encourages exploration all can help boost sales online, as well as in stores, says a new report.
Posted 03/30/2010Zak StamborPost a comment
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/ Technology
New mobile service lets store shoppers access online product information
E-commerce and m-commerce technology vendor Escalate Retail has launched a mobile program that offers in-store shoppers more information about a retailer`s products.
Posted 01/21/2010Paul DemeryPost a comment
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/ Marketing
Adding guided navigation to a retail site can help shoppers find items fast
Compared to site search, some experts say, guided navigation provides a quicker, more precise way to help shoppers find what they’re looking for. Weathertech.com implemented mandatory guided navigation and realized a climb in conversion from 6% to 10%.
Posted 05/28/2009Katie DeatschPost a comment
Related Searches:Weathertech
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CyberShop does a retail about-face
The Internet provides online retailers the opportunity to shift their merchandising strategies almost instantly if they discover a better way to attract and retain shoppers. And going after new customers in the online discount store category is precisely the reason Jersey City, N.J.-based CyberShop International is reinventing itself. Shedding its identity as a high-end online retailer, CyberShop is now an off-price outlet store. The...
Posted 01/19/2001Don DavisPost a comment
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