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/ Technology
An Indonesian food mart finds success with mobile marketing
More than 1,000 consumers visited the merchant’s mobile site daily during a campaign.
Posted 05/06/2013Katie DeatschPost a comment
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/ Technology
Fender cranks the volume for its Hot Rod Amplifier text message promotion
Purchasers send a text for a free messenger bag and cable after a purchase.
Posted 06/08/2011Kevin WoodwardPost a comment
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/ Marketing
How to secure a short code for text message marketing
Acquiring the truncated text message number costs between $500 and $1,000 a month.
Posted 05/12/2011Bill SiwickiPost a comment
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/ Marketing
Macy’s adds star power to mobile commerce
The department store is using text messages and bar codes to promote its brands.
Posted 02/28/2011Katie DeatschPost a comment
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/ Technology
The short code is a ticket to reaching mobile’s millions
NeuStar’s Rodney Joffe, senior vice president and senior technologist, will speak at the Internet Retailer Conference about the best ways retailers can reach millions of mobile phone-carrying U.S. consumers with customized short code messaging.
Posted 03/23/2010Zak StamborPost a comment
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/ Technology
Responses by brands to text messages average 9 seconds
Consumers heavily into texting have an expectation of speedy replies. Retailers offering promotions via text messages are giving it to them, Keynote Systems reports.
Posted 06/27/2008Katie DeatschPost a comment
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/ Press Release
Netbiscuits Integrates SMS Campaigning Tool--Creates Services for eBay and Other Mobile Web Sites
Expanded device detection database includes more phones from Asia and North America to help companies globalize Mobile Internet programs CTIA Wireless - Las Vegas – April 1, 2008 – Netbiscuits is expanding its web-based Mobile Internet development platform with the integration of customizable SMS messaging services. The new short message campaigning tool provides its own short code, making it easy for users to combine SMS services with mobile web...
Posted 04/03/2008
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