/ Marketing

Lessons from a weary shopper’s online search for a sleeper sofa

An IRWD view from the shopper’s perspective shows how design flaws hinder sales.

Posted 02/13/2013Mary WagnerPost a comment

Related Searches:Irwd 2013 | Case Study | Web Design And Usability

/ Marketing

Content is king in a fast-changing SEO world

Speakers at IRWD emphasize sharing responsibility for site content creation.

Posted 02/11/2013Allison EnrightPost a comment

Related Searches:Seo | Irwd 2013 | Irwd

/ E-Retailers

Market America takes on the world with a global Shop.com

International sales could generate up to $5 million annually, COO says.

Posted 02/07/2013Kevin WoodwardPost a comment

Related Searches:Market America | Mexico | E-commerce Mexico

/ Marketing

Getting off to a good start with SEO

An IRWD speaker gives tips about moving up in search results.

Posted 01/28/2013Paul DemeryPost a comment

Related Searches:Seo

/ Marketing

Little details—and mistakes—can add up for online shoppers

IRWD speaker Tim Ash explains why customers leave e-commerce sites.

Posted 01/14/2013Amy DustoPost a comment

/ Marketing

Busy online shoppers look for bright objects

Product appearance can trump brand preference, a Caltech study says.

Posted 12/13/2012Amy DustoPost a comment

Related Searches:Case Study | Chat

/ Marketing

Is your site’s message clear?

That’s what an IRWD speaker will ask during on-the-spot reviews of retailer sites.

Posted 12/05/2012Zak StamborPost a comment

Related Searches:Groove Commerce | Irwd 2013

/ Marketing

The new world of semantic search

An IRWD speaker will talk about how to keep up with Google changes.

Posted 11/09/2012Katie DeatschPost a comment

Related Searches:Lee