/ Technology

Skis.com increases visits and conversions after expanding videos

Since more than doubling its online video library of on-snow ski reviews, Summit Sports’ Skis.com has experienced a 19% lift in conversion rates, vice president of operations Andy Schepper says.

Posted 07/16/2009Paul DemeryPost a comment

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/ Marketing

Yahoo! hits the slopes

Yahoo! Sports Outdoors' Ski and Snow section is beefing up for Old Man Winter by making up to the minute reporting on ski and weather conditions across the country available online and through wireless devices and using the traffic to drive skiers and snowboarders to Gear Finder, a Yahoo merchant that sells and provides price comparisons on boots, bindings, snowboards and more. "Wireless alerts , a new approach that offers offer real time...

Posted 01/19/2001Don DavisPost a comment