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Yahoo aims for more accurate counting of online ad impressions
Measurement standards that are consistent across multiple websites have become critical to the future of impression-based web advertising. Yahoo’s platform is among the first to implement new counting standards developed by the IAB.
Posted 08/10/2005Mary WagnerPost a comment
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/ Press Release
THE INTERACTIVE ADVERTISING BUREAU ISSUES RICH MEDIA MEASUREMENT GUIDELINES
Guidelines Determine Impression Methodology for Popular Ad Formats NEW YORK, NY (December 20, 2007) - The Interactive Advertising Bureau (IAB) today announced the release of the final Rich Media Measurement Guidelines, following a 30-day public comment period. The guidelines determine at which point a rich media ad impression is counted. Rich media ads are in formats that permit users to interact with them, as opposed to simply being animated....
Posted 12/20/2007
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/ Press Release
IAB LAUNCHES INDUSTRY’S FIRST DATABASE OF ADVERTISING SPECIFICATIONS, SIMPLIFIES INTERACTIVE ADVERTISING PROCESS
New York, NY -- (June 11, 2007) The Interactive Advertising Bureau (IAB) has launched the interactive industry’s first centralized database of specifications for ad units. The Creative Specs Database launches with the ad unit specifications of 88 major publishers within the interactive space. “We are very excited about what the launch of the Creative Specs Database means to the advertising industry,” said Randall Rothenberg, President and CEO of...
Posted 06/15/2007
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/ Press Release
Mirror Image Accelerates Content Delivery for Fastclick’s AdServer Product
Leading Online Advertising Service Deploys instaContent® Delivery to Seamlessly Reach Worldwide Customers Woburn, Mass., March 4, 2003 - Mirror Image® Internet, an innovative global e-Business provider of managed content delivery, e-Commerce and Web services, and a subsidiary of Xcelera Inc. (AMEX: XLA), today announced that Fastclick (www.fastclick.com), one of the Internet’s largest-growing advertising networks and online advertising service...
Posted 03/07/2003
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