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  • Getting the marketing message out—instantly

    Snack-foods manufacturer The Keebler Co. is embedding marketing messages in ActiveBuddy’s instant-message answers to customers’ queries. Response rates are three times those for e-mail messages.

    Posted 11/01/2001Internet RetailerPost a comment

    Snack-foods manufacturer The Keebler Co. is embedding marketing messages in ActiveBuddy’s instant-message answers to customers’ queries. Response rates are three times those for e-mail messages.

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