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  • 75% of store shoppers use their mobile devices in-store

    / Mobile Commerce

    75% of store shoppers use their mobile devices in-store

    “Technology, especially mobile, is having an impact on the store,” says the CEO of InReality, which has released new research showing the growing importance of smartphones in commerce.

    Posted 04/09/2015Bill SiwickiPost a comment

    “Technology, especially mobile, is having an impact on the store,” says the CEO of InReality, which has released new research showing the growing importance of smartphones in commerce.

    Related Content:Bill Siwicki | Best Buy

  • When an app is NOT an app

    / Mobile Commerce

    When an app is NOT an app

    “#%##$!!!^@##!!!!” That’s what I said when I opened the app. Retailers, learn from Blue Cross Blue Shield of Illinois what never to do with an app, or app promotion.

    Posted 10/07/2014Bill SiwickiPost a comment

    “#%##$!!!^@##!!!!” That’s what I said when I opened the app. Retailers, learn from Blue Cross Blue Shield of Illinois what never to do with an app, or app promotion.
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