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  • Men purchase via mobile commerce more often than women

    / Mobile Commerce

    Men purchase via mobile commerce more often than women

    Young adult men are more likely to make a purchase on a smartphone than any other group, according to a new survey from the Interactive Advertising Bureau.

    Posted 12/15/2014April DahlquistPost a comment

    Young adult men are more likely to make a purchase on a smartphone than any other group, according to a new survey from the Interactive Advertising Bureau.
  • When an app is NOT an app

    / Mobile Commerce

    When an app is NOT an app

    “#%##$!!!^@##!!!!” That’s what I said when I opened the app. Retailers, learn from Blue Cross Blue Shield of Illinois what never to do with an app, or app promotion.

    Posted 10/07/2014Bill SiwickiPost a comment

    “#%##$!!!^@##!!!!” That’s what I said when I opened the app. Retailers, learn from Blue Cross Blue Shield of Illinois what never to do with an app, or app promotion.

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