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  • What the mainstream media got wrong about Apple Pay and CVS

    / Mobile Commerce

    What the mainstream media got wrong about Apple Pay and CVS

    Mobile payments is such a new concept that many in the media continue to inaccurately report what happened this week between Apple Pay and CVS. Here’s what really happened, and why, no matter what, Apple wins, some experts say.

    Posted 10/28/2014Bill SiwickiPost a comment

    Mobile payments is such a new concept that many in the media continue to inaccurately report what happened this week between Apple Pay and CVS. Here’s what really happened, and why, no matter what, Apple wins, some experts say.
  • An in-store mobile commerce system lures shoppers to beacons

    / Mobile Commerce

    An in-store mobile commerce system lures shoppers to beacons

    New vendor Tapcentive seeks to bridge the gap between online and in-store shopping by literally showing shoppers the path to beacons and other tracking technologies that deliver hyper-local offers.

    Posted 10/23/2014Bill SiwickiPost a comment

    New vendor Tapcentive seeks to bridge the gap between online and in-store shopping by literally showing shoppers the path to beacons and other tracking technologies that deliver hyper-local offers.
  • When an app is NOT an app

    / Mobile Commerce

    When an app is NOT an app

    “#%##$!!!^@##!!!!” That’s what I said when I opened the app. Retailers, learn from Blue Cross Blue Shield of Illinois what never to do with an app, or app promotion.

    Posted 10/07/2014Bill SiwickiPost a comment

    “#%##$!!!^@##!!!!” That’s what I said when I opened the app. Retailers, learn from Blue Cross Blue Shield of Illinois what never to do with an app, or app promotion.

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