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  • / Mobile Commerce

    Six mobile tips for the holidays

    Mobile apps, location-based beacons and deep links are some of the tools at a retailer's disposal that can boost sales this holiday season.

    Posted 10/14/2014Shawn AguilarPost a comment

    Mobile apps, location-based beacons and deep links are some of the tools at a retailer's disposal that can boost sales this holiday season.
  • When an app is NOT an app

    / Mobile Commerce

    When an app is NOT an app

    “#%##$!!!^@##!!!!” That’s what I said when I opened the app. Retailers, learn from Blue Cross Blue Shield of Illinois what never to do with an app, or app promotion.

    Posted 10/07/2014Bill SiwickiPost a comment

    “#%##$!!!^@##!!!!” That’s what I said when I opened the app. Retailers, learn from Blue Cross Blue Shield of Illinois what never to do with an app, or app promotion.

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