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/ Technology
Texts prompt shoppers to pull out their plastic
In a test, shoppers sent marketing text messages when close to stores spent more.
Posted 04/16/2013Katie DeatschPost a comment
Related Searches:Text Message | Katie Deatsch | Geolocation
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/ Technology
Without four fundamentals, text message marketing efforts could falter
Marketing firm Experian offers advice from its years of work with retailers.
Posted 01/22/2013Kevin WoodwardPost a comment
Related Searches:Experian | Text Message
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/ Technology
Many consumers who like e-mail also want text messages
They would welcome texts with deals and location-based offers, Responsys finds.
Posted 12/12/2012Bill Siwicki1 comments
Related Searches:Email Marketing
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/ Technology
Surf shop uses text messages to pull in waves of customers in just five hours
The retailer paid $215 for a text promotion that helped garner $6,000 in sales.
Posted 05/03/2012Katie DeatschPost a comment
Related Searches:Augmented Reality
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/ Technology
Retailers shouldn’t ignore text messaging when crafting m-commerce strategies
A Mobile Commerce Forum speaker will show how to build text marketing plans.
Posted 09/01/2011Thad RueterPost a comment
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/ Technology
A more personal alternative to daily deal sites?
A start-up sends e-mail or text message offers to customers based on their past behaviors.
Posted 03/31/2011Allison EnrightPost a comment
Related Searches:Redemption Rate
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/ Technology
Mobile devices present a path to personalization for bricks-and-mortar stores, report says
Aberdeen Group finds that more than half of retailers want to offer personalized mobile promotions.
Posted 03/31/2011Thad Rueter1 comments
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/ Marketing
iLoop looks to loyalty and location with new mobile deals app
The app will use augmented reality and GPS to show discounts through a smartphone’s camera.
Posted 03/16/2011Katie DeatschPost a comment
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/ Marketing
Google’s Android gallops past BlackBerry and iPhone for the first time
And the number of smartphone subscribers rises 8%.
Posted 03/08/2011Katie DeatschPost a comment
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/ Marketing
Macy’s adds star power to mobile commerce
The department store is using text messages and bar codes to promote its brands.
Posted 02/28/2011Katie DeatschPost a comment
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