/ Technology

Personalized recommendations push online snowboard sales for Burton

Targeted merchandising from a new product recommendation engine drives 25% of sales at Burton’s site.

Posted 01/27/2009Katie DeatschPost a comment

/ Marketing

Skis.com races to the web with product videos

Summit Sports employees test new skis and snowboards before they go on sale, then, fresh from the slopes, provide video reviews that are posted to the company’s web sites once the products are introduced.

Posted 11/13/2007Don DavisPost a comment

Backcountry.com’s Dogfunk seeks friends-to-site traffic lift from MySpace

Backcountry’s snowboard site Dogfunk.com experiments with a branded page on social networking site MySpace to see if more MySpace friends means more web site traffic.

Posted 09/18/2007Kurt PetersPost a comment

/ E-Retailers

BackcountryStore.com’s early December sales rise 200% over last year

December’s gain follows November`s 163% lift. A new catalog, higher-ticket product mix, and extra e-mail promotion help drive the average cart size up by 28%, but conversion doesn’t suffer: it’s up a half percentage point.

Posted 12/18/2003Kurt PetersPost a comment

/ E-Retailers

iTurf Teams Up with Chicksticks.com

Online teen network iTurf today announced a partnership agreement with Chicksticks.com, a commerce and content site for snowboarding, skateboarding and surfing. Under the agreement, iTurf will incorporate content and commerce from Chicksticks into its gURL Action Sports Page. iTurf is the parent company for the popular teen e-commerce site Delias. "Our partnership with Chicksticks.com will allow us to extend products and services to our loyal...

Posted 01/19/2001Don DavisPost a comment

/ Marketing

Yahoo! hits the slopes

Yahoo! Sports Outdoors' Ski and Snow section is beefing up for Old Man Winter by making up to the minute reporting on ski and weather conditions across the country available online and through wireless devices and using the traffic to drive skiers and snowboarders to Gear Finder, a Yahoo merchant that sells and provides price comparisons on boots, bindings, snowboards and more. "Wireless alerts , a new approach that offers offer real time...

Posted 01/19/2001Don DavisPost a comment

Back to the Future

Backcountry.com re-adopts a niche strategy

Posted 05/02/2005Internet RetailerPost a comment

/ Press Release

Burton Snowboards Flies High with the Launch of New eCommerce Site Powered by Demandware

World’s leading snowboarding company selects Demandware to power ecommerce, community engagement and immersive brand experience Woburn, Mass. – September 21, 2009 – Demandware, Inc., the leading on-demand ecommerce solutions provider, today announced that Burton Snowboards, the world’s leading snowboarding manufacturer, has launched a dynamic new ecommerce site, built on the Demandware® eCommerce Platform. The new Burton.com is a true destination...

Posted 09/22/2009