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1 - 10 of 10 Results

  • Listen carefully

    / Marketing

    Listen carefully

    Evo.com has applied changes to its site from monthly usability testing that have boosted conversion and sales.

    Posted 11/30/2011Nesli KarakusPost a comment

    Evo.com has applied changes to its site from monthly usability testing that have boosted conversion and sales.
  • The thrill of it

    / Marketing

    The thrill of it

    Burton.com captures the vibe and language of the snowboard culture.

    Posted 11/30/2011Nesli KarakusPost a comment

    Burton.com captures the vibe and language of the snowboard culture.
  • / Press Release

    Burton Snowboards Flies High with the Launch of New eCommerce Site Powered by Demandware

    World’s leading snowboarding company selects Demandware to power ecommerce, community engagement and immersive brand experience Woburn, Mass. – September 21, 2009 – Demandware, Inc., the leading on-demand ecommerce solutions provider, today announced that Burton Snowboards, the world’s leading snowboarding manufacturer, has launched a dynamic new ecommerce site, built on the Demandware® eCommerce Platform. The new Burton.com is a true destination...

    Posted 09/22/2009

    World’s leading snowboarding company selects Demandware to power ecommerce, community engagement and immersive brand experience Woburn, Mass. – September 21, 2009 – Demandware, Inc., the leading on-demand ecommerce solutions provider, today announced that Burton Snowboards, the world’s…
  • / Technology

    Personalized recommendations push online snowboard sales for Burton

    Targeted merchandising from a new product recommendation engine drives 25% of sales at Burton’s site.

    Posted 01/27/2009Katie EvansPost a comment

    Targeted merchandising from a new product recommendation engine drives 25% of sales at Burton’s site.
  • / Marketing

    Skis.com races to the web with product videos

    Summit Sports employees test new skis and snowboards before they go on sale, then, fresh from the slopes, provide video reviews that are posted to the company’s web sites once the products are introduced.

    Posted 11/13/2007Don DavisPost a comment

    Summit Sports employees test new skis and snowboards before they go on sale, then, fresh from the slopes, provide video reviews that are posted to the company’s web sites once the products are introduced.
  • Backcountry.com’s Dogfunk seeks friends-to-site traffic lift from MySpace

    Backcountry’s snowboard site Dogfunk.com experiments with a branded page on social networking site MySpace to see if more MySpace friends means more web site traffic.

    Posted 09/18/2007Kurt PetersPost a comment

    Backcountry’s snowboard site Dogfunk.com experiments with a branded page on social networking site MySpace to see if more MySpace friends means more web site traffic.
  • Back to the Future

    Backcountry.com re-adopts a niche strategy

    Posted 05/02/2005Internet RetailerPost a comment

    Backcountry.com re-adopts a niche strategy
  • / E-Retailers

    BackcountryStore.com’s early December sales rise 200% over last year

    December’s gain follows November`s 163% lift. A new catalog, higher-ticket product mix, and extra e-mail promotion help drive the average cart size up by 28%, but conversion doesn’t suffer: it’s up a half percentage point.

    Posted 12/18/2003Kurt PetersPost a comment

    December’s gain follows November`s 163% lift. A new catalog, higher-ticket product mix, and extra e-mail promotion help drive the average cart size up by 28%, but conversion doesn’t suffer: it’s up a half percentage point.
  • / E-Retailers

    iTurf Teams Up with Chicksticks.com

    Online teen network iTurf today announced a partnership agreement with Chicksticks.com, a commerce and content site for snowboarding, skateboarding and surfing. Under the agreement, iTurf will incorporate content and commerce from Chicksticks into its gURL Action Sports Page. iTurf is the parent company for the popular teen e-commerce site Delias. "Our partnership with Chicksticks.com will allow us to extend products and services to our loyal...

    Posted 01/19/2001Don DavisPost a comment

    Online teen network iTurf today announced a partnership agreement with Chicksticks.com, a commerce and content site for snowboarding, skateboarding and surfing. Under the agreement, iTurf will incorporate content and commerce from Chicksticks into its gURL Action Sports Page. iTurf is the parent…
  • / Marketing

    Yahoo! hits the slopes

    Yahoo! Sports Outdoors' Ski and Snow section is beefing up for Old Man Winter by making up to the minute reporting on ski and weather conditions across the country available online and through wireless devices and using the traffic to drive skiers and snowboarders to Gear Finder, a Yahoo merchant that sells and provides price comparisons on boots, bindings, snowboards and more. "Wireless alerts , a new approach that offers offer real time...

    Posted 01/19/2001Don DavisPost a comment

    Yahoo! Sports Outdoors' Ski and Snow section is beefing up for Old Man Winter by making up to the minute reporting on ski and weather conditions across the country available online and through wireless devices and using the traffic to drive skiers and snowboarders to Gear Finder, a Yahoo merchant…

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