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social commerce, Last 2 Months

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  • Retailers turn to Facebook video ads to drive sales this season

    / Marketing

    Retailers turn to Facebook video ads to drive sales this season

    Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users 21 and older on Thanksgiving. But video is just one piece of the marketing mix, Facebook’s head of retail, e-commerce, global vertical marketing tells Internet Retailer.

    Posted 11/26/2014Zak StamborPost a comment

    Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users 21 and older on Thanksgiving. But video is just one piece of the marketing mix, Facebook’s head of retail, e-commerce, global vertical marketing tells?Internet Retailer.

    Related Content:Zak Stambor | Kate Spade

  • Twitter keeps pecking away at e-commerce

    / Marketing

    Twitter keeps pecking away at e-commerce

    The social network rolls out a product called Twitter Offers that lets retailers and publishers craft payment card-linked promotions. It builds on technology developed by CardSpring, which Twitter acquired in July.

    Posted 11/25/2014Zak StamborPost a comment

    The social network rolls out a product called Twitter Offers that lets retailers and publishers craft payment card-linked promotions. It builds on technology developed by CardSpring, which Twitter acquired in July.

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