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social commerce, Last 6 Months

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1 - 8 of 8 Results

  • Instagram introduces clickable ads

    / Marketing

    Instagram introduces clickable ads

    The photo and video-sharing social network’s new ‘carousel’ ads let advertisers link outside of Instagram. This is the first time marketers have been able to directly drive consumers to their sites using an Instagram ad unit.

    Posted 03/05/2015Zak StamborPost a comment

    The photo and video-sharing social network’s new ‘carousel’ ads let advertisers link outside of Instagram. This is the first time marketers have been able to directly drive consumers to their sites using an Instagram ad unit.
  • Facebook finds a new way to pursue e-retailers’ ad dollars

    / E-Retailers

    Facebook finds a new way to pursue e-retailers’ ad dollars

    Its latest tool, dynamic product ads, lets merchants upload their entire catalog, then automatically target consumers with ads featuring products they’re likely to be interested in. Target says the tool’s results exceeded expectations.

    Posted 02/17/2015Zak StamborPost a comment

    Its latest tool, dynamic product ads, lets merchants upload their entire catalog, then automatically target consumers with ads featuring products they’re likely to be interested in. Target says the tool’s results exceeded expectations.

    Related Content:Zak Stambor

  • Pinterest makes its first big step into advertising

    / Marketing

    Pinterest makes its first big step into advertising

    The image-focused social network says it will open its Promoted Pins advertising product to all marketers on Jan. 1.

    Posted 12/29/2014Zak StamborPost a comment

    The image-focused social network says it will open its Promoted Pins advertising product to all marketers on Jan. 1.

    Related Content:Pinterest

  • Twitter adds mobile-specific targeting tools

    / Marketing

    Twitter adds mobile-specific targeting tools

    The social network now lets marketers target consumers based on their mobile carriers, as well as on whether they’re using a new mobile device or carrier.

    Posted 12/17/2014Zak StamborPost a comment

    The social network now lets marketers target consumers based on their mobile carriers, as well as on whether they’re using a new mobile device or carrier.
  • Facebook adds new call-to-action buttons

    / Marketing

    Facebook adds new call-to-action buttons

    Starting in the next few weeks, U.S. retailers can add the Shop Now button to their pages.

    Posted 12/12/2014Zak StamborPost a comment

    Starting in the next few weeks, U.S. retailers can add the Shop Now button to their pages.

    Related Content:Dollar Shave Club

  • Tumblr plunges into e-commerce

    / Marketing

    Tumblr plunges into e-commerce

    The multimedia blogging service says that users who post links from four sites—Etsy, Artsy, Kickstarter and Do Something—will automatically see ‘action’ buttons appear in the top-right corner of posts that let consumers Buy, Borrow, Pledge or Do Something.

    Posted 12/04/2014Zak StamborPost a comment

    The multimedia blogging service says that users who post links from four sites—Etsy, Artsy, Kickstarter and Do Something—will automatically see ‘action’ buttons appear in the top-right corner of posts that let consumers Buy, Borrow, Pledge or Do Something.
  • Retailers turn to Facebook video ads to drive sales this season

    / Marketing

    Retailers turn to Facebook video ads to drive sales this season

    Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users 21 and older on Thanksgiving. But video is just one piece of the marketing mix, Facebook’s head of retail, e-commerce, global vertical marketing tells Internet Retailer.

    Posted 11/26/2014Zak StamborPost a comment

    Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users 21 and older on Thanksgiving. But video is just one piece of the marketing mix, Facebook’s head of retail, e-commerce, global vertical marketing tells?Internet Retailer.

    Related Content:Top 50 Retailing Sites

  • Twitter keeps pecking away at e-commerce

    / Marketing

    Twitter keeps pecking away at e-commerce

    The social network rolls out a product called Twitter Offers that lets retailers and publishers craft payment card-linked promotions. It builds on technology developed by CardSpring, which Twitter acquired in July.

    Posted 11/25/2014Zak StamborPost a comment

    The social network rolls out a product called Twitter Offers that lets retailers and publishers craft payment card-linked promotions. It builds on technology developed by CardSpring, which Twitter acquired in July.
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