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social commerce, Last 6 Months

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  • Instagram introduces clickable ads

    / Marketing

    Instagram introduces clickable ads

    The photo and video-sharing social network’s new ‘carousel’ ads let advertisers link outside of Instagram. This is the first time marketers have been able to directly drive consumers to their sites using an Instagram ad unit.

    Posted 03/05/2015Zak StamborPost a comment

    The photo and video-sharing social network’s new ‘carousel’ ads let advertisers link outside of Instagram. This is the first time marketers have been able to directly drive consumers to their sites using an Instagram ad unit.
  • Facebook finds a new way to pursue e-retailers’ ad dollars

    / E-Retailers

    Facebook finds a new way to pursue e-retailers’ ad dollars

    Its latest tool, dynamic product ads, lets merchants upload their entire catalog, then automatically target consumers with ads featuring products they’re likely to be interested in. Target says the tool’s results exceeded expectations.

    Posted 02/17/2015Zak StamborPost a comment

    Its latest tool, dynamic product ads, lets merchants upload their entire catalog, then automatically target consumers with ads featuring products they’re likely to be interested in. Target says the tool’s results exceeded expectations.

    Related Content:Social Media

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