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The New Math

E-retailers' social media formula now generates measureable web sales and long-term marketing benefits.

Posted 01/03/2013Post a comment

E-retailers' social media formula now generates measureable web sales and long-term marketing benefits.

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Marketing

Social media commands the buzz, but established tools pay the rent.

Posted 06/30/2011Thad RueterPost a comment

Social media commands the buzz, but established tools pay the rent.

J.C. Penney plays up its social scene with Facebook shopping

The department store chain’s new Facebook shopping application allows shoppers to cull through its product offerings and complete a transaction without leaving the social network.

Posted 01/01/2011Zak StamborPost a comment

The department store chain’s new Facebook shopping application allows shoppers to cull through its product offerings and complete a transaction without leaving the social network.

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