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/ E-Retailers
E-retailer Igigi’s Facebook presence cuts down its customer service calls
By dedicating one customer service representative to respond to customer service-related issues on Facebook, plus-size women’s apparel retailer Igigi has cut down on its customer service calls.
Posted 05/26/2010Zak StamborPost a comment
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/ E-Retailers
Social media helps bring in the green for an e-retailer on Earth Day
Better World Books, a for-profit venture that collects and sells new and used books online and donates a percentage of each sale to help fund literacy initiatives worldwide, recorded Earth Day sales 300% higher than the previous year, thanks, in part, to an aggressive social media push, the company says.
Posted 05/13/2010Don DavisPost a comment
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/ E-Retailers
Levi.com weaves Facebook throughout its site
Levi.com shoppers can click that they “like” any category or SKU on the site. Another section of the site allows shoppers to see their friends’ birthdays and view merchandise that their Facebook friends noted that they “like.”
Posted 05/13/2010Zak StamborPost a comment
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/ E-Retailers
SitStay.com uses Facebook to connect with dog owners and spur sales
Online-only dog supply retailer SitStay.com launched a Facebook page last July to engage dog owners in conversations, post new products and offer discounts.
Posted 04/23/2010Internet RetailerPost a comment
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/ Marketing
Online clothing retailer StyleQ launches a Facebook storefront
Consumers can shop clothing retailer StyleQ from within Facebook and post their activity to a news feed that their Facebook friends can see. The retailer is using an application from technology provider Adgregate Markets.
Posted 04/22/2010Zak StamborPost a comment
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/ Marketing
Ad program helps marketers get up close and personal with Facebook users
Facebook advertising is a new playground with new rules, marketing firm Kenshoo says. The firm aims to take advantage of Facebook’s just-launched ad targeting technology to help clients get a bit more creative in the social network’s advertising sandbox.
Posted 04/01/2010Katie DeatschPost a comment
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/ Technology
Ford dealer drives its car lot onto Facebook
While visiting friends on Facebook, fans of Ford vehicles now can also mingle among the dozens of new and used cars and trucks on the lot at Norfolk, VA’s Freedom Ford.
Posted 03/25/2010Katie DeatschPost a comment
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/ Marketing
Seeking to salvage sales? Follow up fast and socialize, SeeWhy says
SeeWhy believes a little stick-to-itiveness and social sharing can boost web sales, and it says its upcoming Conversion Manager program can help e-commerce companies do both.
Posted 03/18/2010Katie DeatschPost a comment
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/ Marketing
Microscope.com focuses in on a new open source e-commerce platform
Microscope.com this May will unveil a retail site using open source technology from Magento. It chose the program so that it will have access to the source code and therefore free rein to customize the new site however it wishes.
Posted 03/11/2010Paul DemeryPost a comment
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/ Technology
Social media helps National Business Furniture get close to customers
Dean Stier, marketing director, catalog brands, National Business Furniture, will talk at the Internet Retailer Conference about the best way to book more business and create a new marketing face by using Twitter, Facebook and YouTube.
Posted 03/10/2010Mark BrohanPost a comment
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