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  • Twitter gets a lot more like Facebook

    / Marketing

    Twitter gets a lot more like Facebook

    The social network says it will begin putting tweets in users’ timelines from people and brands that they don’t follow. The move comes a day after Twitter rolled out an e-commerce feature that lets users listen to, and buy, music on the platform.

    Posted 10/17/2014Zak StamborPost a comment

    The social network says it will begin putting tweets in users’ timelines from people and brands that they don’t follow. The move comes a day after Twitter rolled out an e-commerce feature that lets users listen to, and buy, music on the platform.
  • Facebook cuts back on free exposure for brands

    / Marketing

    Facebook cuts back on free exposure for brands

    Retailers and brands must advertise if they want visibility, as half as many consumers are seeing a brand’s Facebook posts as saw them a year ago, according to the latest Adobe Digital Index.

    Posted 10/16/2014Zak StamborPost a comment

    Retailers and brands must advertise if they want visibility, as half as many consumers are seeing a brand’s Facebook posts as saw them a year ago, according to the latest Adobe Digital Index.

    Related Content:Facebook | Adobe Stambor | Zak Stambor

  • How a Twitter ad unit helps JackThreads attract new app users

    / Marketing

    How a Twitter ad unit helps JackThreads attract new app users

    The flash-sale apparel retailer works with digital advertising vendor AdParlor to drive consumers who have never bought from JackThreads before to download its mobile app. The cost per new app user registration is 23% less than other mobile app install ads.

    Posted 10/13/2014Zak StamborPost a comment

    The flash-sale apparel retailer works with digital advertising vendor AdParlor to drive consumers who have never bought from JackThreads before to download its mobile app. The cost per new app user registration is 23% less than other mobile app install ads.

    Related Content:Zak Stambor

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