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social media ad spending

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  • Social media ad spending soars

    / Marketing

    Social media ad spending soars

    Marketers could spend $35.98 billion on ads on social networks by 2017, a 52% jump from $23.68 billion this year, according to a new eMarketer report. Another report, by advertising vendor Nanigans, shows which Facebook ad units advertisers like best.

    Posted 04/16/2015Zak StamborPost a comment

    Marketers could spend $35.98 billion on ads on social networks by 2017, a 52% jump from $23.68 billion this year, according to a new eMarketer report. Another report, by advertising vendor Nanigans, shows which Facebook ad units advertisers like best.

    Related Content:Average Cpm | Zak Stambor

  • Getting attention

    Getting attention

    Retailers leverage what social networks know about their users to target shoppers with ads.

    Posted 03/01/2013Zak StamborPost a comment

    Retailers leverage what social networks know about their users to target shoppers with ads.
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