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Social media marketing

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1 - 10 of 64 Results

  • / E-Commerce

    Five tips for effective social media marketing

    Keep up with trending topics and what consumers are saying about your brand. Identify your most socially active customers and engage them. And be sure to respond when someone is unhappy.

    Posted 01/29/2015Jess StephensPost a comment

    Keep up with trending topics and what consumers are saying about your brand. Identify your most socially active customers and engage them. And be sure to respond when someone is unhappy.
  • Who is e-commerce’s top digital marketer?

    / Marketing

    Who is e-commerce’s top digital marketer?

    No retailer does a better job leveraging different marketing channels than flash-sale site NoMoreRack.com, according to the Executive Summary report in Internet Retailer’s 2015 Digital Marketing Report Series. The report includes a ranking of the 50 top digital marketers, along with loads of other data and analysis.

    Posted 01/27/2015Mark BrohanPost a comment

    No retailer does a better job leveraging different marketing channels than flash-sale site NoMoreRack.com, according to the Executive Summary report in Internet Retailer’s 2015 Digital Marketing Report Series. The report includes a ranking of the 50 top digital marketers, along with loads of…

    Related Content:Target

  • Five tips for winning the #SuperBowl

    / E-Commerce

    Five tips for winning the #SuperBowl

    Consumers now expect real-time interactions with brands during big events like the Super Bowl. You can’t predict what will happen, but here’s how to get ready to shine in the Twitterverse on Super Bowl Sunday.

    Posted 01/21/2015John Donnelly IIIPost a comment

    Consumers now expect real-time interactions with brands during big events like the Super Bowl. You can’t predict what will happen, but here’s how to get ready to shine in the Twitterverse on Super Bowl Sunday.
  • Social networks deliver for retailers, but at a price

    / Marketing

    Social networks deliver for retailers, but at a price

    Data from Internet Retailer’s new Social Media 500 show that even though retailers are having a harder time getting their posts seen on social networks, social media is playing an increasingly important role in their overall e-commerce businesses. Consumers are spending more time on social networks, and online merchants are placing a bigger emphasis on reaching them.

    Posted 01/13/2015Stefany ZarobanPost a comment

    Data from Internet Retailer’s new Social Media 500 show that even though retailers are having a harder time getting their posts seen on social networks, social media is playing an increasingly important role in their overall e-commerce businesses. Consumers are spending more time on social…

    Related Content:Target | Social | Social 500

  • Why your social media marketing strategy isn’t working

    / Marketing

    Why your social media marketing strategy isn’t working

    Facebook and Twitter aren’t the places to build relationships with consumers, says Forrester analyst Nate Elliott. Instead, marketers should look to smaller social networks where users engage with brands, like Instagram, and integrating social tools into their own sites.

    Posted 12/22/2014Zak StamborPost a comment

    Facebook and Twitter aren’t the places to build relationships with consumers, says Forrester analyst Nate Elliott. Instead, marketers should look to smaller social networks where users engage with brands, like Instagram, and integrating social tools into their own sites.

    Related Content:Social Media | Pinterest

  • Making the most of Pinterest

    Making the most of Pinterest

    To maximize Pinterest as a social media outlet, retailers need to think about images, variety and pinning with style.

    Posted 10/31/2014Post a comment

    To maximize Pinterest as a social media outlet, retailers need to think about images, variety and pinning with style.

    Related Content:Top 1000

  • Facebook will dominate holiday social marketing this year

    / Marketing

    Facebook will dominate holiday social marketing this year

    A new report also shows that marketers expect big things from Instagram.

    Posted 10/23/2014Thad RueterPost a comment

    A new report also shows that marketers expect big things from Instagram.
  • / E-Commerce

    On Facebook, the kind of image matters a lot

    Which kind of image generates more Likes, shares and comments: one prettied up with graphics and text, or one presented in its natural state? Here are the results of a case study by marketing agency Zog Digital.

    Posted 06/20/2014Heather SmithPost a comment

    Which kind of image generates more Likes, shares and comments: one prettied up with graphics and text, or one presented in its natural state? Here are the results of a case study by marketing agency Zog Digital.
  • Facebook rolls out video ads

    / Marketing

    Facebook rolls out video ads

    The social network is making the 15-second ads  available to a select group of advertisers. The videos start playing without sound. When a consumer clicks or taps the video, it expands to full screen and the sound comes on. Facebook began testing video ads in December.

    Posted 03/14/2014Zak StamborPost a comment

    The social network is making the 15-second ads ?available to a select group of advertisers. The videos start playing without sound. When a consumer clicks or taps the video, it expands to full screen and the sound comes on. Facebook began testing video ads in December.

    Related Content:Facebook Video

  • / E-Commerce

    From the boardroom to the classroom: an e-retailer turned teacher gets an education

    Paul Shrater, founder and CEO of web-only retailer Minimus.biz, is teaching a college marketing course this semester. Here’s his first report, revealing what he’s learned from his students.

    Posted 03/07/2014Paul ShraterPost a comment

    Paul Shrater, founder and CEO of web-only retailer Minimus.biz, is teaching a college marketing course this semester. Here’s his first report, revealing what he’s learned from his students.

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