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/ Marketing
Facebook’s new privacy controls likely won`t affect retailer’s efforts
Facebook has introduced new privacy controls. But the new settings probably won’t affect most retailers’ social media initiatives, say experts, since the most active users—who most programs are geared to—are less likely to be concerned about privacy.
Posted 05/27/2010Internet Retailer1 comments
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/ Marketing
Retailers are finding ways to reach shoppers via social marketing
Bob Pearson, chief technology and media officer for WeissCom Group, will talk at the Internet Retailer Conference about how retailers can broadcast marketing messages via social networks to drive traffic to retail sites.
Posted 04/12/2010Internet RetailerPost a comment
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/ Technology
Facebook users influence their friends’ shopping, study says
68% of consumers with Facebook accounts say a positive referral from a Facebook friend would make them more likely to buy from or visit a retailer, research and consulting firm Morpace Inc says in new study.
Posted 04/06/2010Zak StamborPost a comment
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/ Technology
18% of Facebook users under the age of 25 check the site every few hours
61% of Facebook users 24 years old or younger check the social networking site daily, a new study from consumer electronics reviews and shopping site Retrevo suggests. Moreover, 18% of the group say they check the site every few hours.
Posted 03/19/2010Zak StamborPost a comment
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/ Technology
Target engages a Facebook app to attract over 20,000 moms in six weeks
For a back-to-school promotion, Target Corp. attracted more than 20,000 visitors in six weeks within the Facebook application “Circle of Moms.”
Posted 03/04/2010Paul DemeryPost a comment
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/ Marketing
PannaDolce.com’s social networking tools help start-up e-bakery boost sales
Panna Dolce recently launched an online bakery on Volusion’s e-commerce platform, where built-in social networking tools are helping its sales to rise, the retailer says.
Posted 03/04/2010Paul DemeryPost a comment
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/ Technology
Facebook lets marketers use PayPal to purchase advertising
Retailers that want to advertise on Facebook can now use PayPal to pay for ads as well as virtual content for online games on the social networking site.
Posted 02/25/2010Paul DemeryPost a comment
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/ Technology
Nine West launches a Facebook shopping tab
Nine West launched today a fans-only shopping application on its Facebook fan page that offers its Facebook followers exclusive content and offers.
Posted 02/24/2010Zak StamborPost a comment
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/ Marketing
U.K.-based travel company delivers more e-mail through social networks
U.K. travel company East Coast takes the social media route to win over more customers through e-mail marketing.
Posted 01/28/2010Paul DemeryPost a comment
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/ Technology
Marketers should look more broadly to publicize products, says report
Although marketers routinely look to some obvious social influencers, such as people with many friends on Facebook, they fail to use social media to reach the millions more who are influential over a few family members and friends, says a new report.
Posted 12/31/2009Zak StamborPost a comment
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