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/ Technology
Tuesday Morning to resell $6 million Pets.com inventory
Dallas discounter will resell Pet.com inventory, including the sock puppet.
Posted 02/14/2001Internet RetailerPost a comment
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/ E-Retailers
Pet Stores Sock It To The Wild Web
Online pet stores have shown dramatic increases in numbers of shoppers over the past weeks with advertisers from last Sunday's Super Bowl registering a substantial boost in traffic, says Internet research firm PC Data, Reston, Va. The competitiveness of the online pets business and the resulting heavy advertising campaigns have enhanced the awareness of pets shopping online, it says. The pets.com Super Bowl Sunday traffic grew by more than 220%...
Posted 01/19/2001Don DavisPost a comment
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Sock it to me: Pet lovers know the sites, but they`re not buying
With consolidation hitting e-retail sectors from books to beauty products, even sock puppets aren`t immune. Pets.com and its TV mascot joined forces with Petstore.com in June in a merger that gives Pets.com a marketing deal in which it will be promoted in the grocery stores of Petstore partner Safeway for two years. Safeway`s Select brand pet food will be promoted on the Web site, and Pets.com gets a one-year exclusive deal to sell pet products...
Posted 12/26/2000Don DavisPost a comment
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A not-so super day for Web ads
A sock puppet singing the praises of Pets.com took home the trophy for best Super Bowl ad by an Internet retailer. But other Web businesses plunking down $2.2 million for 30-second spots didn’t even play in the same league, and that leaves analysts questioning whether the mass audience is the right place for tightly niched e-commerce. “Consumers didn’t latch on to dot-coms that advertised during the Super Bowl,” says Robert Labatt, an analyst for...
Posted 12/26/2000Don DavisPost a comment
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