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  • Knotice builds cross-channel customer profiles to boost marketing

    / Mobile Commerce

    Knotice builds cross-channel customer profiles to boost marketing

    E-retailer Soft Surroundings is rolling out marketing technology and services firm Knotice’s new K5 data management platform, which builds unique customer profiles that include every single interaction a customer has with a brand, from the web and mobile to social and e-mail. Knotice, which is especially known for its work in mobile, is being acquired by marketing firm IgnitionOne.

    Posted 03/20/2014Bill SiwickiPost a comment

    E-retailer Soft Surroundings is rolling out marketing technology and services firm Knotice’s new K5 data management platform, which builds unique customer profiles that include every single interaction a customer has with a brand, from the web and mobile to social and e-mail. Knotice, which is…

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