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  • / Mobile Commerce

    New Android app privacy controls could impact mobile marketers

    Google is expected to announce later this month that Android users will be able to customize the information that apps on their mobile devices can access, such as location and photos. This could hurt mobile marketers, including retailers, who use information such a consumer’s location to send her push notifications when she is near a store. 

    Posted 05/08/2015Bloomberg NewsPost a comment

    Google is expected to announce later this month that Android users will be able to customize the information that apps on their mobile devices can access, such as location and photos. This could hurt mobile marketers, including retailers, who use information such a consumer’s location to send her…

    Related Content:Target

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