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/ Marketing
Action Envelope takes action on design, adding new technologies to the mix
The office products retailer used tools including Ajax and dynamic HTML to erase the need for page refreshes while entering personalized information, and it turned its multi-step checkout into a one-step process, chief operating officer Seth Newman says.
Posted 01/15/2009Paul DemeryPost a comment
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/ Marketing
BabyAge.com grows conversion rates with new image-heavy site search
After noting that shoppers had to view too many pages before buying, BabyAge.com built a new site search and navigation tool that uses product images and drill-down navigation to shorten the product search. Conversions are up 25%, CEO Jack Kiefer says.
Posted 10/23/2008Paul DemeryPost a comment
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/ Technology
Keynote`s KITE 2.0 runs desktop tests on Web 2.0 applications
Retailers that qualify for Keynote Systems’ early adopters program can download for free the most recent version of Keynote Internet Testing Environment, which allows tests of Web 2.0 sites and applications from developers’ desktops.
Posted 08/14/2008Paul DemeryPost a comment
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/ Marketing
Web 2.0 isn’t all fun and games, site performance expert says
Retailers should be sure that the flashy Web 2.0 features they want to add to their sites aren’t added at the expense of essentials like fast page loads, Imad Mouline of Gomez Inc. said at the Internet Retailer Conference & Exhibition this week.
Posted 06/12/2008Paul DemeryPost a comment
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/ Marketing
Site redesign lifts conversion rate 40% at LetsTalk.com
Cell phone, wireless and service plan online retailer LetsTalk has updated its site, improving search by making it easier to compare products and quickly view product detail. The changes have led to a 40% increase in conversions.
Posted 05/01/2008Katie DeatschPost a comment
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/ Marketing
Traffic increase traced to AmericanGreetings.com’s site redesign
AmericanGreetings.com’s May site relaunch has lifted traffic by 20% and cut shopper site abandonment by 30%, says Sally Babcock, senior vice president of AG Interactive, which operates AmericanGreetings.com for parent American Greetings Corp.
Posted 10/31/2007Bill BriggsPost a comment
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/ Technology
Two web analytics firms join forces as Omniture acquires Visual Sciences
Omniture will pay approximately $394 million in cash and stock for rival Visual Sciences, formerly known as WebSideStory. Visual Sciences had said in July it had been approached by strategic buyers about a potential acquisition.
Posted 10/26/2007Don DavisPost a comment
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/ Technology
Q2 revenue up 62% at WebSideStory, clients increase nearly 10%
Second quarter 2006 revenue for analytics provider WebSideStory Inc. increased 62% to $15.24 from $9.4 million a year earlier. The company also reported that its WebSideStory and Visual Sciences operations booked more than 130 new clients in the quarter.
Posted 08/04/2006Paul DemeryPost a comment
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/ Technology
Web analytics expands to measure value of rich media on sites
A new offering from Omniture streamlines data capture and reporting to allow sites to analyze visitor interaction with Flash-based site applications.
Posted 07/27/2006Paul DemeryPost a comment
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/ Technology
Vcommerce gets $13 million in funding
Vcommerce, a provider of web-based on-demand e-commerce and fulfillment platforms and services, is receiving $13 million in funding from Internet Capital Group, the two companies said today.
Posted 03/29/2006Paul DemeryPost a comment
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