Software engineering

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1 - 10 of 34 Results

  • / Marketing

    Action Envelope takes action on design, adding new technologies to the mix

    The office products retailer used tools including Ajax and dynamic HTML to erase the need for page refreshes while entering personalized information, and it turned its multi-step checkout into a one-step process, chief operating officer Seth Newman says.

    Posted 01/15/2009Paul DemeryPost a comment

    The office products retailer used tools including Ajax and dynamic HTML to erase the need for page refreshes while entering personalized information, and it turned its multi-step checkout into a one-step process, chief operating officer Seth Newman says.
  • / Marketing

    BabyAge.com grows conversion rates with new image-heavy site search

    After noting that shoppers had to view too many pages before buying, BabyAge.com built a new site search and navigation tool that uses product images and drill-down navigation to shorten the product search. Conversions are up 25%, CEO Jack Kiefer says.

    Posted 10/23/2008Paul DemeryPost a comment

    After noting that shoppers had to view too many pages before buying, BabyAge.com built a new site search and navigation tool that uses product images and drill-down navigation to shorten the product search. Conversions are up 25%, CEO Jack Kiefer says.
  • / Technology

    Keynote`s KITE 2.0 runs desktop tests on Web 2.0 applications

    Retailers that qualify for Keynote Systems’ early adopters program can download for free the most recent version of Keynote Internet Testing Environment, which allows tests of Web 2.0 sites and applications from developers’ desktops.

    Posted 08/14/2008Paul DemeryPost a comment

    Retailers that qualify for Keynote Systems’ early adopters program can download for free the most recent version of Keynote Internet Testing Environment, which allows tests of Web 2.0 sites and applications from developers’ desktops.
  • / Marketing

    Web 2.0 isn’t all fun and games, site performance expert says

    Retailers should be sure that the flashy Web 2.0 features they want to add to their sites aren’t added at the expense of essentials like fast page loads, Imad Mouline of Gomez Inc. said at the Internet Retailer Conference & Exhibition this week.

    Posted 06/12/2008Paul DemeryPost a comment

    Retailers should be sure that the flashy Web 2.0 features they want to add to their sites aren’t added at the expense of essentials like fast page loads, Imad Mouline of Gomez Inc. said at the Internet Retailer Conference & Exhibition this week.
  • / Marketing

    Site redesign lifts conversion rate 40% at LetsTalk.com

    Cell phone, wireless and service plan online retailer LetsTalk has updated its site, improving search by making it easier to compare products and quickly view product detail. The changes have led to a 40% increase in conversions.

    Posted 05/01/2008Katie EvansPost a comment

    Cell phone, wireless and service plan online retailer LetsTalk has updated its site, improving search by making it easier to compare products and quickly view product detail. The changes have led to a 40% increase in conversions.
  • / Press Release

    Supershoes.com Launches new Ajax Based Site

    Introduces One Page Checkout and Continuously Viewable Shopping Cart Features Andover, MA (February 4, 2008): Online footwear retailer Supershoes.com will relaunch February 5th, unveiling a new site based on Ajax technology. Ajax, an acronym for Asynchronous JavaScript and XML, is noted for achieving increased responsiveness and interactivity of web pages by exchanging small amounts of data with the server "behind the scenes" so that the entire...

    Posted 02/07/2008

    Introduces One Page Checkout and Continuously Viewable Shopping Cart Features Andover, MA (February 4, 2008): Online footwear retailer Supershoes.com will relaunch February 5th, unveiling a new site based on Ajax technology. Ajax, an acronym for Asynchronous JavaScript and XML, is noted for…
  • / Press Release

    IBM Helps Retailers Speed New Customer Focused Strategies to Market

    ARMONK, NY - 09 Jan 2008: IBM (NYSE: IBM) today announced the IBM Retail Integration Framework, an enterprise software architecture designed to help retailers accelerate the implementation of new customer focused strategies. For example, the new framework, which is based on a service oriented architecture (SOA) strategy, could help retailers rapidly introduce new product assortments and provide a unique multi-channel customer experience whether a...

    Posted 01/10/2008

    ARMONK, NY - 09 Jan 2008: IBM (NYSE: IBM) today announced the IBM Retail Integration Framework, an enterprise software architecture designed to help retailers accelerate the implementation of new customer focused strategies. For example, the new framework, which is based on a service oriented…
  • / Marketing

    Traffic increase traced to AmericanGreetings.com’s site redesign

    AmericanGreetings.com’s May site relaunch has lifted traffic by 20% and cut shopper site abandonment by 30%, says Sally Babcock, senior vice president of AG Interactive, which operates AmericanGreetings.com for parent American Greetings Corp.

    Posted 10/31/2007Bill BriggsPost a comment

    AmericanGreetings.com’s May site relaunch has lifted traffic by 20% and cut shopper site abandonment by 30%, says Sally Babcock, senior vice president of AG Interactive, which operates AmericanGreetings.com for parent American Greetings Corp.
  • / Technology

    Two web analytics firms join forces as Omniture acquires Visual Sciences

    Omniture will pay approximately $394 million in cash and stock for rival Visual Sciences, formerly known as WebSideStory. Visual Sciences had said in July it had been approached by strategic buyers about a potential acquisition.

    Posted 10/26/2007Don DavisPost a comment

    Omniture will pay approximately $394 million in cash and stock for rival Visual Sciences, formerly known as WebSideStory. Visual Sciences had said in July it had been approached by strategic buyers about a potential acquisition.
  • / Press Release

    DemandTec Releases Latest Version of Optimization Suite

    SAN CARLOS, Calif. – September 12, 2007 – DemandTec, Inc. (NASDAQ: DMAN), a leading provider of consumer demand management solutions that enable retailers and consumer products companies to optimize prices, promotions, and other strategic decisions, today announced the latest update to its application suite. The new version was deployed during the past weekend and was immediately available to DemandTec customers. Key capabilities delivered in...

    Posted 09/14/2007

    SAN CARLOS, Calif. – September 12, 2007 – DemandTec, Inc. (NASDAQ: DMAN), a leading provider of consumer demand management solutions that enable retailers and consumer products companies to optimize prices, promotions, and other strategic decisions, today announced the latest update to its…

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