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/ Marketing

Small changes can make a big impact in web design, experts say

When US-Mattress.com color-coordinated its Add to Cart button with its View Cart icon, it produced a 7% increase in overall sales. That shows that small changes can have a big impact, said IRWD10 speaker Kevin Richards, president of Ventura Web Design.

Posted 02/17/2010Paul DemeryPost a comment

When US-Mattress.com color-coordinated its Add to Cart button with its View Cart icon, it produced a 7% increase in overall sales. That shows that small changes can have a big impact, said IRWD10 speaker Kevin Richards, president of Ventura Web Design.

/ Marketing

A/B testing is even better with a C or a D, expert says

Why do A/B tests when you can test many more than just two e-commerce site variables at the same time? This was the theme of a session at this week’s Web Experience Forum ’08, in Boston, by Gomez Inc. and sponsored in part by Internet Retailer.

Posted 10/16/2008Katie DeatschPost a comment

Why do A/B tests when you can test many more than just two e-commerce site variables at the same time? This was the theme of a session at this week’s Web Experience Forum ’08, in Boston, by Gomez Inc. and sponsored in part by Internet Retailer.

/ E-Retailers

Sony’s user friendly approach to usability testing

Most traditional usability testing takes place in a laboratory environment, but SonyStyle.com gets better results when the testing takes place on the customer’s most familiar turf: their web-enabled home, office or laptop computer.

Posted 06/06/2008Bill BriggsPost a comment

Most traditional usability testing takes place in a laboratory environment, but SonyStyle.com gets better results when the testing takes place on the customer’s most familiar turf: their web-enabled home, office or laptop computer.

/ Marketing

Software Research releases new tool for testing rich media applications

Software Research Inc. has released a new version of its eValid Website Test and Analysis Suite that simplifies automated testing of complex web applications and server loads.

Posted 03/27/2008Paul DemeryPost a comment

Software Research Inc. has released a new version of its eValid Website Test and Analysis Suite that simplifies automated testing of complex web applications and server loads.

/ Technology

Office Depot has multiple uses for A/B testing

Office Depot writes its own A/B testing application to conduct tests that deliver more granular results about its site design and navigation paths, says director of global e-commerce strategy.

Posted 09/19/2007Bill BriggsPost a comment

Office Depot writes its own A/B testing application to conduct tests that deliver more granular results about its site design and navigation paths, says director of global e-commerce strategy.

Related Searches:A B Testing

How testing builds a better home page

Testing and optimization produce better home pages, but the best test results involve more than what marketers see in simple A/B tests.

Posted 10/05/2005Kurt PetersPost a comment

Testing and optimization produce better home pages, but the best test results involve more than what marketers see in simple A/B tests.

/ Technology

Start early, test often -- and collaborate, says Empirix

Performance and application testing requirements are rising in complexity with that of web applications. With troubleshooting and resolution needing the input of what may be far-flung teams, Empirix has web-enabled testing and collaboration software.

Posted 06/30/2005Kurt PetersPost a comment

Performance and application testing requirements are rising in complexity with that of web applications. With troubleshooting and resolution needing the input of what may be far-flung teams, Empirix has web-enabled testing and collaboration software.

/ Technology

Performance testing requests pointing toward a busy holiday season online

Online merchants are asking for load testing at levels representing traffic peaks of 50% to 100% higher than last year, says Keynote Systems. The average number of scripted scenarios being tested has jumped from four to five to 10 to 15.

Posted 06/30/2005Kurt PetersPost a comment

Online merchants are asking for load testing at levels representing traffic peaks of 50% to 100% higher than last year, says Keynote Systems. The average number of scripted scenarios being tested has jumped from four to five to 10 to 15.

/ Marketing

Advance testing ensured smooth sailing for ShopNBC site relaunch

Four weeks of site tests prior to launch caught errors and validated performance, saving costs and helping spike sales post-launch.

Posted 09/29/2003Kurt PetersPost a comment

Four weeks of site tests prior to launch caught errors and validated performance, saving costs and helping spike sales post-launch.

K.I.S.S. Keep It Simple for the Shopper

The latest e-retailing web designs are cutting through the clutter while pulling on the heartstrings. "Customers want to be emotionally engaged," says one retailer.

Posted 05/31/2001Internet RetailerPost a comment

The latest e-retailing web designs are cutting through the clutter while pulling on the heartstrings. "Customers want to be emotionally engaged," says one retailer.

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