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Retailers using widgets should make them a contained, personal experience

A new report says retail widgets—small, focused applications that work on computer desktops, smartphones and social networks—should keep shoppers in the widget, not direct them to a web site, to make a purchase. And, they should be customized.

Posted 05/29/2009Katie DeatschPost a comment

A new report says retail widgets—small, focused applications that work on computer desktops, smartphones and social networks—should keep shoppers in the widget, not direct them to a web site, to make a purchase. And, they should be customized.

/ Technology

Quantcast adds video and widget use to online measurement services

To help publishers attract more ad dollars, the free service reports on the amount of video and widgets engaged by consumers by recording the number of visitors reached, the number of times an application was played, and the application category.

Posted 07/26/2007Paul DemeryPost a comment

To help publishers attract more ad dollars, the free service reports on the amount of video and widgets engaged by consumers by recording the number of visitors reached, the number of times an application was played, and the application category.

Selling Widgets

The single-purpose applications called widgets are sprouting tiny shops and mini-affiliates across the web.

Posted 07/30/2008Internet RetailerPost a comment

The single-purpose applications called widgets are sprouting tiny shops and mini-affiliates across the web.

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