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/ Marketing
A new image
Sorel.com plays up its stylish boots, while providing subtle, understated navigation options.
Posted 11/29/2011Don DavisPost a comment
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/ Marketing
How digital tools helped refashion Columbia
The apparel company uses videos and scanning to build sales and buzz.
Posted 09/13/2011Allison EnrightPost a comment
Related Searches:Patent | Columbia Sportswear | Columbia
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/ Marketing
Columbia Sportswear plans to expand web sales in Europe and Canada
The apparel manufacturer and retailer hopes to launch sites in nine countries by 2012.
Posted 04/21/2011Thad RueterPost a comment
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/ Marketing
Columbia to launch first retail site, and offer access to it in stores
Columbia Sportswear, a retailer of outdoor apparel and footwear, this summer will launch its first retail site, incorporating rich media to create a unique user experience.
Posted 05/28/2009Katie DeatschPost a comment
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