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How one retailer boosts e-mail deliverability in less than a second

E-mails are a top marketing tool for retailers. Bad e-mail addresses are a top frustration. That’s why one retailer is using a service in its stores to verify the validity of e-mails staff enter in its checkout systems.

Posted 03/24/2009Katie DeatschPost a comment

E-mails are a top marketing tool for retailers. Bad e-mail addresses are a top frustration. That’s why one retailer is using a service in its stores to verify the validity of e-mails staff enter in its checkout systems.

/ Marketing

How to work with ISPs on e-mail deliverability

As retailers plan their holiday marketing, they should avoid e-mail blasts that seek the maximum number of eyeballs at the expense of meeting the deliverability requirements of Internet service providers, Stefan Pollard of EmailLabs advises.

Posted 10/11/2007Paul DemeryPost a comment

As retailers plan their holiday marketing, they should avoid e-mail blasts that seek the maximum number of eyeballs at the expense of meeting the deliverability requirements of Internet service providers, Stefan Pollard of EmailLabs advises.

Expanded e-mail marketing helps increase sales at AmericanMeadows.com

With the house e-mail list now at 50,000, a new spam test keeps e-mail clear of spam filters, and list segmentation is on the way.

Posted 07/12/2007Paul DemeryPost a comment

With the house e-mail list now at 50,000, a new spam test keeps e-mail clear of spam filters, and list segmentation is on the way.

/ Marketing

82% of e-mail marketers consider deliverability a challenge

Deliverability remains a challenge for 82% of e-mail marketers yet only 10% said they will make delivery their top e-mail priority this year, according to a new survey from EmailLabs.

Posted 04/13/2006Kurt PetersPost a comment

Deliverability remains a challenge for 82% of e-mail marketers yet only 10% said they will make delivery their top e-mail priority this year, according to a new survey from EmailLabs.

/ Marketing

54% of e-mail marketers don`t know if their message is being delivered

Although e-mail marketers say their biggest challenge is getting their messages delivered into consumers’ inboxes, more than half, or 54%, say they don’t use e-mail delivery auditing tools to proactively improve results, JupiterResearch says.

Posted 02/01/2005Kurt PetersPost a comment

Although e-mail marketers say their biggest challenge is getting their messages delivered into consumers’ inboxes, more than half, or 54%, say they don’t use e-mail delivery auditing tools to proactively improve results, JupiterResearch says.

/ Marketing

Spam-fighting info will need to come from the inside, FTC concludes

The FTC argues that if law enforcement officials are going to be effective in stopping spam, they will need the help of insiders to provide them with information about those who break the law. But that cooperation could cost $100,000 or more.

Posted 09/17/2004Kurt PetersPost a comment

The FTC argues that if law enforcement officials are going to be effective in stopping spam, they will need the help of insiders to provide them with information about those who break the law. But that cooperation could cost $100,000 or more.

/ Marketing

Skylist sees blue skies ahead for anti-spam consulting

Skylist launches an ISP consulting service to help retailers better comply with anti-spam rules.

Posted 09/07/2004Kurt PetersPost a comment

Skylist launches an ISP consulting service to help retailers better comply with anti-spam rules.

/ Marketing

SenderID emerges as the new e-mail ticket into AOL, MSN and HotMail inboxes

To get messages into inboxes at AOL, MSN and Hotmail, e-mail marketers must make sure their in-house e-mail systems or e-mail service providers are compliant with Sender ID, an e-mail authentication system.

Posted 08/18/2004Kurt PetersPost a comment

To get messages into inboxes at AOL, MSN and Hotmail, e-mail marketers must make sure their in-house e-mail systems or e-mail service providers are compliant with Sender ID, an e-mail authentication system.

/ Marketing

Leading ISPs release guidelines to slow down spam

The Anti-Spam Technical Alliance, comprised of Yahoo, AOL, Microsoft and three other leading Internet service providers, released today ten recommendations for e-mail providers to fight spam.

Posted 06/22/2004Kurt PetersPost a comment

The Anti-Spam Technical Alliance, comprised of Yahoo, AOL, Microsoft and three other leading Internet service providers, released today ten recommendations for e-mail providers to fight spam.

/ Marketing

Retailers’ IT crews scramble to fight SoBig e-mail virus

With the SoBig e-mail virus swamping in-boxes with unsolicited messages daily, retailers are managing to keep their e-mail systems working–-but only by dedicating an unusual amount of IT resources to fighting spam.

Posted 08/28/2003Kurt PetersPost a comment

With the SoBig e-mail virus swamping in-boxes with unsolicited messages daily, retailers are managing to keep their e-mail systems working–-but only by dedicating an unusual amount of IT resources to fighting spam.

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