/ Technology

How Puma learned to speak Spanish

In its pursuit of Spanish speakers in the Americas, Puma North America wrestled with how to break the language barrier while preserving profits.

Posted 06/08/2006Kurt PetersPost a comment

/ Technology

Illuminations launches Spanish-language version of Illuminations.com

After analysis shows that its three biggest online markets are those with a strong Latino presence, Illuminations becomes the latest to render a version of its web site entirely in Spanish.

Posted 11/30/2005Kurt PetersPost a comment

/ Technology

More than half of Spanish speakers in the U.S. have shopped online

More than half of Spanish-speaking consumers in the U.S. have purchased something online, according to a recent study from Feedback Research, a division of Claria Corp.

Posted 11/03/2005Kurt PetersPost a comment

/ Technology

Lowes.com presents Spanish language how-to library

In a bid to capture more of the growing Hispanic home-improvement market, Lowes.com is making available a Spanish-language "how-to" library of 600 projects, such as repairing a water heater or organizing a closet.

Posted 10/30/2002Paul DemeryPost a comment

¿Se Habla Español?

Language remains a barrier to reaching online Hispanic shoppers. The question: How big a barrier?

Posted 05/30/2008Internet RetailerPost a comment

Related Searches:Multicultural

Selling La Vida Loca

When it comes to Spanish retail web sites, the question isn’t Should I? but How do I?

Posted 08/30/2004Internet RetailerPost a comment

Say ‘Hola’ to E-Commerce

Espanol or English? The Hispanic market is growing fast in the U.S., but most e-retailers still haven`t figured out how to tap it.

Posted 04/30/2002Internet RetailerPost a comment