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  • Porsche promotion drives up traffic for Bluefly

    Taking a turn from its usual sweepstakes for designer apparel or handbags, Bluefly is running an online win-a-Porsche game that’s outperforming other promotions and building repeat traffic from men as well as women, CEO Melissa Payner says.

    Posted 05/05/2005Paul DemeryPost a comment

    Taking a turn from its usual sweepstakes for designer apparel or handbags, Bluefly is running an online win-a-Porsche game that’s outperforming other promotions and building repeat traffic from men as well as women, CEO Melissa Payner says.
  • / Technology

    Mazda revs up parts deliveries to dealers with web-based system

    To improve the way it ships parts to its U.S. dealers, Mazda last year deployed a web-based logistics system that automatically determines the best shipment options from a number of carriers. Costs are down and carrier performance is up, Mazda says.

    Posted 01/14/2005Kurt PetersPost a comment

    To improve the way it ships parts to its U.S. dealers, Mazda last year deployed a web-based logistics system that automatically determines the best shipment options from a number of carriers. Costs are down and carrier performance is up, Mazda says.

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