/ Technology

A consumer group’s web site aims to improve online credibility

Consumers Union, which publishes Consumer Reports magazine and operates ConsumerReports.org, will launch a web site tomorrow that focuses on helping online retailers, marketers and other online companies establish credibility with consumers.

Posted 04/22/2002Kurt PetersPost a comment

Whom do you trust? Spelling and grammar count in web site credibility

Consumers judge the credibility of web sites on pedestrian criteria, says research from Stanford University. Consumers view such things as: Are the words spelled correctly? Does the company have a phone number? Is the parent company credible?

Posted 09/03/2002Internet RetailerPost a comment