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  • Summertime…and the toy sales are high

    Dark woods sparkling with fireflies, the enchanted face of a young boy and a contraption for capturing “lightning” in a bottle: EToys’ TV campaign for its new summer shop-estimated at $8 million-belies the drop of its stock in the terrifying NASDAQ dive. The plan is to extend the holiday sell-a-thon year-round, says an eToys spokesman. “Most stores carry a few blowup pools and some beach buckets, but have no deep product line for summer. They are...

    Posted 12/26/2000Don DavisPost a comment

    Dark woods sparkling with fireflies, the enchanted face of a young boy and a contraption for capturing “lightning” in a bottle: EToys’ TV campaign for its new summer shop-estimated at $8 million-belies the drop of its stock in the terrifying NASDAQ dive. The plan is to extend the holiday sell-…

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