/ Technology

Animated American Greetings e-cards talk it up

AmericanGreetings.com customers can now send e-cards featuring their own voices thanks to a partnership with vendor Oddcast.

Posted 11/20/2009Zak StamborPost a comment

Chelsea Paper backs off search marketing in favor of old school options

Search engine marketing has become much more competitive; as a result, it increasingly is difficult to generate a positive ROI, says Chelsea Paper founder and president Lauren Marrus.

Posted 03/14/2006Kurt PetersPost a comment

American Greetings unveils the first sites in its niche strategy

American Greetings has launched HatterChatter.com and BloombyAG.com, the first two of a series of specialized web sites to go after niche markets. Both sites offer annual subscriptions for unlimited e-cards.

Posted 08/26/2005Kurt PetersPost a comment

/ Technology

Hallmark.com leads performance survey of Father’s Day e-card sites

The leading card sites experienced 100% up-time on Father’s Day in a survey of leading e-card sites, while Hallmark posted the fastest average page-downloading time, Webmetrics reports in a study released today.

Posted 06/21/2005Kurt PetersPost a comment

Lowering the bar in greeting cards—another free e-card site

EUniverse today announced it will offer free greeting cards at www.perfectgreeting.com as part of a strategy to attract consumers to the site so eUniverse can pitch other products to them.

Posted 12/17/2001Kurt PetersPost a comment

/ Technology

WalMart.com and Hallmark team up with a new photo and card service

WalMart.com is offering digital cards from Hallmark Cards. WalMart.com photo customers can combine their photos with Hallmark cards and have the cards printed and mailed.

Posted 10/16/2001Kurt PetersPost a comment