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  • The Interactive Advertising Bureau proposes ‘cookie’ alternatives

    / Technology

    The Interactive Advertising Bureau proposes ‘cookie’ alternatives

    Tracking activity across the Internet is far from straightforward in the age of multiple browsers, devices and applications consumers use to access the web. Yet cookies dropped into browsers are still the main way advertisers target ads to consumers online. The IAB suggests alternatives that may protect consumer privacy while also improving marketers’ ability to make use of their web activity data.

    Posted 02/19/2014Amy DustoPost a comment

    Tracking activity across the Internet is far from straightforward in the age of multiple browsers, devices and applications consumers use to access the web. Yet cookies dropped into browsers are still the main way advertisers target ads to consumers online. The IAB suggests alternatives that may…

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