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/ Technology

When serving up pages to search engine spiders, keywords are king

In optimizing web pages for search engines, keyword research is job No. 1, says Marissa Colwell of home hardware and appliance e-retailer Improvement Direct.

Posted 07/02/2009Paul DemeryPost a comment

In optimizing web pages for search engines, keyword research is job No. 1, says Marissa Colwell of home hardware and appliance e-retailer Improvement Direct.

/ Technology

Google grabs 72% of searches in March

Google has a larger piece of the search traffic pie than it did a year earlier, new data from Hitwise, a unit of Experian, shows. The search engine increased its share of U.S. Internet searches in March by 8% over March 2008 to a market share of 72.39%.

Posted 04/10/2009Katie DeatschPost a comment

Google has a larger piece of the search traffic pie than it did a year earlier, new data from Hitwise, a unit of Experian, shows. The search engine increased its share of U.S. Internet searches in March by 8% over March 2008 to a market share of 72.39%.

/ Technology

Brookstone reports spike in revenue from natural search

The specialty retailer of innovative household and personal products had figured it could benefit from more natural search traffic, and after deploying new search engine optimization technology grew revenue from natural search by 300%, the retailer says.

Posted 03/26/2009Paul DemeryPost a comment

The specialty retailer of innovative household and personal products had figured it could benefit from more natural search traffic, and after deploying new search engine optimization technology grew revenue from natural search by 300%, the retailer says.

Related Searches:Youramigo

/ Technology

Non-branded Internet searches often lead to delayed purchases, study says

Only 30% of purchases driven by non-branded Internet searches occur within the same online session when consumers conduct an initial search, according to a study by research firm Compete Inc.

Posted 10/16/2008Paul DemeryPost a comment

Only 30% of purchases driven by non-branded Internet searches occur within the same online session when consumers conduct an initial search, according to a study by research firm Compete Inc.

/ E-Retailers

New Netflix hire will drive web-to-TV efforts

Netflix has hired Bill Holmes as vice president of business development, making him responsible for working with manufacturers of consumer electronics on embedding software that allows instant streaming of video from Netflix to TVs and other devices.

Posted 09/08/2008Katie DeatschPost a comment

Netflix has hired Bill Holmes as vice president of business development, making him responsible for working with manufacturers of consumer electronics on embedding software that allows instant streaming of video from Netflix to TVs and other devices.

/ Technology

Microsoft seeks a better Live Search with Powerset natural language tech

In its latest move to improve its Live Search Internet search platform, Microsoft Corp. has acquired Powerset, a provider of natural language search technology.

Posted 07/15/2008Katie DeatschPost a comment

In its latest move to improve its Live Search Internet search platform, Microsoft Corp. has acquired Powerset, a provider of natural language search technology.

/ Technology

ShopLocal index up 28% in May as shoppers look for bargains

ShopLocal’s index of visits and page views to retailers’ web-based sales circulars rose 28% last month compared with May 2007 as consumers continued to shop for deals in a tough economy.

Posted 06/23/2008Katie DeatschPost a comment

ShopLocal’s index of visits and page views to retailers’ web-based sales circulars rose 28% last month compared with May 2007 as consumers continued to shop for deals in a tough economy.

/ Marketing

Travel site Kayak.com hires former Priceline and Orbitz executives

Kayak’s new vice president of marketing and general counsel have experience at Priceline and Orbitz. A new Italian site follows the roll-out of four European sites in 2007.

Posted 05/05/2008Katie DeatschPost a comment

Kayak’s new vice president of marketing and general counsel have experience at Priceline and Orbitz. A new Italian site follows the roll-out of four European sites in 2007.

/ Marketing

Early search engine entrepreneurs launch a video-sharing web site

Courtney Jones and Robert Brahms, two of the founders of early search engine FindWhat.com, are among the founders of LoyalTV.com, a web site that lets consumers upload videos about their favorite products.

Posted 04/14/2008Katie DeatschPost a comment

Courtney Jones and Robert Brahms, two of the founders of early search engine FindWhat.com, are among the founders of LoyalTV.com, a web site that lets consumers upload videos about their favorite products.

/ E-Retailers

Traffic peaks at ThinkGeek this April Fool’s Day—no joke

When it comes to boosting traffic, e-retailer ThinkGeek.com isn’t afraid to use every trick in the book—joke book that is.

Posted 04/01/2008Katie DeatschPost a comment

When it comes to boosting traffic, e-retailer ThinkGeek.com isn’t afraid to use every trick in the book—joke book that is.

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