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  • Though still striving to be heard above the noise, e-retailers tone down their ad spending

    The first quarter was good to Pets.com, with revenue bounding by 40%. And for that, some credit is due the e-retailer’s celebrated “spokespuppet”-the sassy spotted dog featured in its national TV advertising campaign. In fact, the puppet is so celebrated that Pets.com is selling clones at $20 per, limit three. Speaking at the recent Jupiter Communications Shopping Forum in Chicago, Pets.com Chairman and CEO Julie Wainwright wouldn’t go as far as...

    Posted 12/26/2000Don DavisPost a comment

    The first quarter was good to Pets.com, with revenue bounding by 40%. And for that, some credit is due the e-retailer’s celebrated “spokespuppet”-the sassy spotted dog featured in its national TV advertising campaign. In fact, the puppet is so celebrated that Pets.com is selling clones at $20…

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