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/ Technology
Analytics provider hires development exec
PivotLink, which provides analytics in a software-as-a-service format, has hired Bob Kemper as senior vice president of development. He will lead the company`s product vision, functional requirements and help develop products and services.
Posted 09/28/2009Katie DeatschPost a comment
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/ Technology
Marketing agency Buzz Corps becomes Ivy Worldwide
Buzz Corps is now Ivy Worldwide. The firm, which specializes in word of mouth marketing, says the new name better describes how it helps companies extend their brands to “customers far and wide.”
Posted 06/08/2009Katie DeatschPost a comment
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/ Marketing
Product configurators help double average order value at Brownells.com
Borrowing from online shoe configurators, firearms vendor Brownells creates a build your own rifle tool that doubles average order value.
Posted 03/31/2009Katie DeatschPost a comment
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/ Technology
Tech Global Partners will buy Consumer Consulting to expand services
Tech Global Partners Inc., a consulting firm for retailers, technology vendors and hospitality providers, has agreed to acquire the assets of Consumer Consulting LLC. Terms of the deal were not disclosed.
Posted 03/30/2009Katie DeatschPost a comment
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/ Technology
Captura Group hires new senior strategy consultant
Captura Group, a company that specializes in online marketing for Hispanic marketers and consumers, has hired Hispanic marketing expert Felipe Korzenny as senior strategy consultant. Korzenny has more than 30 years experience in Hispanic marketing.
Posted 12/08/2008Katie DeatschPost a comment
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/ Marketing
Software-as-a-service e-commerce platforms pose questions for retailers
Within five years, 90% of e-commerce sites will operate at least partly with on-demand software-as-a-service technology, but retailers should be careful to choose the right SaaS for their needs, Gartner says in a new study.
Posted 07/30/2008Paul DemeryPost a comment
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/ E-Retailers
Testing keeps marketing spend where it works hardest, iFloor.com CMO says
Retailer iFloor tests the power of its online marketing program by temporarily dropping it, CMO Theron Andrews tells audience at IRCE.
Posted 06/12/2008Paul DemeryPost a comment
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/ Marketing
Conversions grow 15-fold for customers using on-demand search application
Ergo In Demand, a worldwide distributor of ergonomic office furniture and computer accessories, doubled site search traffic and increased conversion rates 15-fold for customers using a search tool from a software-as-a-service solution, the company says.
Posted 05/15/2008Paul DemeryPost a comment
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/ Technology
Michael Penney returns to Epsilon to lead consulting and analytics team
Penney will be executive vice president of strategic and analytic services at Epsilon, a multi-channel marketing company. He previously had led the company’s marketing efforts and analytic consulting practice.
Posted 12/03/2007Don DavisPost a comment
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/ Technology
Brand advocates conduct online research more than they socialize
While nearly one-quarter of online adults are considered influential brand advocates, they actually spend more time online researching and purchasing than spreading the word, according to a new report from JupiterResearch.
Posted 08/14/2007Kurt PetersPost a comment
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