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Stuart Rose

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1 - 2 of 2 Results

  • B2B companies lead direct marketers in order growth

    / B2B

    B2B companies lead direct marketers in order growth

    Compared with direct marketers in four consumer products categories, business-to-business marketers showed the strongest growth by far in customer demand during the fourth quarter—even though B2B companies did not show the highest increase in circulation of paper catalogs and e-mail marketing messages, research and investment banking firm Tully & Holland reports.

    Posted 02/18/2014Paul DemeryPost a comment

    Compared with direct marketers in four consumer products categories, business-to-business marketers showed the strongest growth by far in customer demand during the fourth quarter—even though B2B companies did not show the highest increase in circulation of paper catalogs and e-mail marketing…
  • Google cozies up to consumers in their homes

    / Technology

    Google cozies up to consumers in their homes

    The search engine giant says it will spend $3.2 billion for Nest, a seller of web-connected smoke alarms and thermostats that was co-founded by an Apple legend.

    Posted 01/14/2014Thad RueterPost a comment

    The search engine giant says it will spend $3.2 billion for Nest, a seller of web-connected smoke alarms and thermostats that was co-founded by an Apple legend.

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