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/ Marketing
Making videos personal
E-retailers can present customized online videos based on a consumer’s shopping habits.
Posted 10/27/2011Kevin WoodwardPost a comment
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/ Marketing
Googling videos? Maybe not.
Most top retail web sites feature many videos, but Google indexes relatively few.
Posted 08/05/2010Paul Demery2 comments
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/ Marketing
With new SaaS-based video tool, OAT Travel gets a hike in conversions
To win over customers, Overseas Adventure Travel likes to romance visitors to OATTravel.com with electronic brochures that appear like scrapbooks embedded with multiple videos. Conversions rates are running as high as 10%.
Posted 04/15/2010Katie DeatschPost a comment
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A 'plaything' that works
Retailers find many valuable uses for video: to inspire and sell, but also explain and educate.
Posted 07/02/2012Allison EnrightPost a comment
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