/ Technology

The Super Bowl’s social ‘buzz’ scores higher this year

Online social network mentions of the game’s ads increase 24%, Zeta Interactive says.

Posted 02/06/2012Paul DemeryPost a comment

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/ Technology

So, how badly was Groupon wounded by Tibet and FTD this month?

A YouGov survey finds damage, but consumers overall still seem to like the daily deals.

Posted 02/18/2011Thad RueterPost a comment

/ E-Retailers

Groupon and FTD try to fix online coupon mishap

Consumers complained that FTD jacked up prices for a daily deal via Groupon.

Posted 02/14/2011Post a comment

/ Marketing

Flag on the play

Super Bowl TV ads generated online buzz, but some companies fumbled in their digital plays, one analyst says. Focused on brand building, few retailers successfully promoted their online presences, missing out on deeper engagement with consumers.

Posted 02/07/2011Allison EnrightPost a comment

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/ Marketing

Groupon and LivingSocial square off in Super Bowl ad showdown

The two daily deal sites are going head to head with advertisements on the day of the big game. However, a new report suggests that those high-cost ads don't necessarily guarantee sales.

Posted 02/04/2011Katie Deatsch1 comments

/ Marketing

Super Bowl will be a super day for smartphones, research firm predicts

Young adults will use their smartphones to text, watch ads and access social media.

Posted 02/02/2011Katie DeatschPost a comment

/ Technology

ShopRunner promises big strides in 2011

The free shipping program has doubled the number of participating merchants.

Posted 01/12/2011Don Davis4 comments

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