Surveillance on Internet Retailer

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/ Technology

Web personalization goes dynamic in new 7 Billion People release

Software from 7 Billon People analyzes visitor clickstream behavior and adapts site presentation in real time.

Posted 03/05/2009Paul DemeryPost a comment

Software from 7 Billon People analyzes visitor clickstream behavior and adapts site presentation in real time.

/ Marketing

Hat World speeds up payment transactions with broadband wireless

Wireless broadband connecting Hat World’s stores to the Internet supports faster credit card transactions, improved access to a central database for personalizing products, and enhanced security systems, the retailer says.

Posted 08/07/2008Paul DemeryPost a comment

Wireless broadband connecting Hat World’s stores to the Internet supports faster credit card transactions, improved access to a central database for personalizing products, and enhanced security systems, the retailer says.

/ Marketing

Adding cross-sell module to site search drives up revenue at Woodcraft.com

At Woodcraft.com, Qwiser site search from Celebros has automated cross-sell and upsell offers to lift sales off product pages by 58%. The feature recommends products from initial site search results pages through checkout pages.

Posted 10/25/2007Paul DemeryPost a comment

At Woodcraft.com, Qwiser site search from Celebros has automated cross-sell and upsell offers to lift sales off product pages by 58%. The feature recommends products from initial site search results pages through checkout pages.

Related Searches:Woodcraft

/ Marketing

T-Shirts plus DVDs equal a sales boost at USNavySealsStore.com

ClickTracks analytics pointed the way toward site design changes for the online retailer of U.S. Navy Seals-related merchandise. Site improvements helped drive holiday sales up 70% over last year.

Posted 02/16/2006Paul DemeryPost a comment

ClickTracks analytics pointed the way toward site design changes for the online retailer of U.S. Navy Seals-related merchandise. Site improvements helped drive holiday sales up 70% over last year.

/ Technology

Web analytics improve results from targeted e-mail campaigns, study says

Web analytics can play a key—although more costly—role in personalized e-mail campaigns, JupiterResearch reports. Using clickstream data, targeted e-mail on average produced click-through rates of 14% and conversion rates of 3.9%.

Posted 10/20/2005Paul DemeryPost a comment

Web analytics can play a key—although more costly—role in personalized e-mail campaigns, JupiterResearch reports. Using clickstream data, targeted e-mail on average produced click-through rates of 14% and conversion rates of 3.9%.

/ Technology

New security tool guards against password-stealing keylogging

A new security tool from StrikeForce Technologies is designed to block the growing use of keylogging spyware that steals consumers’ passwords and other personal data entered onto retail web sites.

Posted 09/01/2005Paul DemeryPost a comment

A new security tool from StrikeForce Technologies is designed to block the growing use of keylogging spyware that steals consumers’ passwords and other personal data entered onto retail web sites.

/ Technology

Drs. Foster & Smith clicks with clickstream analysis

With new clickstream analysis, Drs. Foster & Smith will study in-depth the buyer behavior of visitors to its home and product pages and further segment its e-mail marketing database, which contains between 5 million and 6 million names.

Posted 07/27/2005Kurt PetersPost a comment

With new clickstream analysis, Drs. Foster & Smith will study in-depth the buyer behavior of visitors to its home and product pages and further segment its e-mail marketing database, which contains between 5 million and 6 million names.

/ Technology

Adding other metrics helps retailers make sense of clicks

Retailers who want to do more than count clicks are turning to service providers who combine analytics with other metrics to answer “how” and “why” sites are working the way they do.

Posted 12/09/2004Kurt PetersPost a comment

Retailers who want to do more than count clicks are turning to service providers who combine analytics with other metrics to answer “how” and “why” sites are working the way they do.

/ Technology

Albertsons gives top suppliers one year to start shipping with RFID tags

Adding to the movement toward RFID-driven supply chains, Albertsons has joined Wal-Mart Stores and Target in telling its top 100 suppliers they must ship cases and pallets with RFID tags early next year.

Posted 03/05/2004Kurt PetersPost a comment

Adding to the movement toward RFID-driven supply chains, Albertsons has joined Wal-Mart Stores and Target in telling its top 100 suppliers they must ship cases and pallets with RFID tags early next year.

/ Technology

Going beyond CPC ad metrics to cost per acquisition

Online retailers should go beyond figuring cost-per-click in web advertising to cost-per-acquisition, Ram Srinivasan, president and CEO of Fireclick Inc., a provider of web analytics, will say at next week’s eTail 2004 Conference.

Posted 02/18/2004Paul DemeryPost a comment

Online retailers should go beyond figuring cost-per-click in web advertising to cost-per-acquisition, Ram Srinivasan, president and CEO of Fireclick Inc., a provider of web analytics, will say at next week’s eTail 2004 Conference.

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