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  • Offering consumers on smartphones a choice: Mobile site or desktop site

    / Mobile Commerce

    Offering consumers on smartphones a choice: Mobile site or desktop site

    Collectibles merchant Swarovski was anxious to launch a mobile commerce web site last year. To hasten the process, it launched a mobile site without mobile checkout as an interim solution. It offers some, but not all, customers on smartphones a choice between the mobile site and the desktop site. Swarovski has its reasons, offering other anxious retailers food for thought.

    Posted 04/03/2014Bill SiwickiPost a comment

    Collectibles merchant Swarovski was anxious to launch a mobile commerce web site last year. To hasten the process, it launched a mobile site without mobile checkout as an interim solution. It offers some, but not all, customers on smartphones a choice between the mobile site and the desktop site.…

    Related Content:Swarovski

  • Paid search helps Auntie’s Beads build targeted lists

    The role of paid search is changing as a marketing tool at Auntie’s Beads, where instead of just increasing sales it’s also building segmented customer lists for customized newsletters, CEO Ron Henderson says.

    Posted 01/05/2006Paul DemeryPost a comment

    The role of paid search is changing as a marketing tool at Auntie’s Beads, where instead of just increasing sales it’s also building segmented customer lists for customized newsletters, CEO Ron Henderson says.
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