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  • A sole of one`s own

    Web merchants are always on the lookout for ways to personalize their products. Nike.com has gone the distance with a feature that allows customers to build athletic shoes to order. The feature, known as Nike ID, lets customers design cross-training or running shoes right down to the eight-character word on the heel and the color of the Nike swoosh. As users build their shoes, a color graphic lets them preview color combinations before buying....

    Posted 12/26/2000Don DavisPost a comment

    Web merchants are always on the lookout for ways to personalize their products. Nike.com has gone the distance with a feature that allows customers to build athletic shoes to order. The feature, known as Nike ID, lets customers design cross-training or running shoes right down to the eight…

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