/ Technology

Web 2.0 technologies leave sites vulnerable to attack

The growing use of web 2.0 technologies by online retailers is making it easier for crooks to compromise trusted sites and gain access to customer information, according to the new Symantec Internet Security Threat Report.

Posted 09/18/2007Kurt PetersPost a comment

Amazon launches a widget program with seven variations

Amazon.com is in on the hottest trend in online retail marketing: widgets. But it’s not just a widget program, it’s several, including favorites lists as well as wish lists, general product lists, and video lists.

Posted 09/17/2007Don DavisPost a comment

/ Technology

Perimeter eSecurity says new service tosses a net over phishing attacks

Perimeter eSecurity is targeting online retailers with a service that it says can quickly shut down phishing attacks in which hackers send fraudulent e-mails to consumers in an effort to collect personal data and payment card details.

Posted 04/12/2007Paul DemeryPost a comment

/ Technology

McAfee’s web site safety software inquiries boom to 100 million a day

Online security company McAfee Inc.’s SiteAdvisor web safety software answered on average more than 100 million unique web safety queries every day in August, the first time the software has reached that level, McAfee reports.

Posted 09/18/2006Kurt PetersPost a comment

50% of e-mail marketers cite deliverability issues

A JupiterResearch report finds that e-mail marketers who take steps to improve delivery get results and marketers who use more tactics get better results. Sender accreditation is on the horizon.

Posted 09/22/2005Paul DemeryPost a comment

Xaffire releases new web site monitoring software

Xaffire Inc., a developer of web site monitoring programs, has released Xaffire 4.0, software that gives online retailers the ability to capture, store and play back web user sessions in real time.

Posted 04/07/2005Kurt PetersPost a comment

/ Marketing

Free-shipping offer boosts e-mail response rate at Frederick’s of Hollywood

Offers for free shipping have produced some of the best e-mail response rates for apparel retailer Frederick’s of Hollywood, driving up open and click-through rates above average, the retailer said at this week’s eTail 2005 conference.

Posted 02/17/2005Paul DemeryPost a comment

/ Technology

Spyware vs. adware: the controversy grows

Ad-triggering software is hailed as smart marketing or reviled as deceptive depending on how it’s installed and used—and who’s doing the talking. Few would argue that software which intalls itself on the sly is ethical, but that leaves room for debate.

Posted 07/02/2004Kurt PetersPost a comment