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1 - 7 of 7 Results
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/ Marketing
Customer experience is crucial to good web design, expert says
Every successful web site design should be based on providing an excellent customer experience from the time a shopper arrives on a site until she checks out, says Lynnette Montgomery, vice president at online retailers Performance Bicycle and Nashbar.
Posted 10/15/2009Paul DemeryPost a comment
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/ Technology
Sears.com attack may have taught other e-commerce sites a lesson
Outsiders altered pages on Sears.com to make it seem like the retailer sold products for cooking babies. They took advantage of the way Sears cached pages for fast loading. Other sites may have changed their caching techniques as a result.
Posted 08/27/2009Don DavisPost a comment
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/ Marketing
Bringing high-flying web design down to earth for shoppers
Web developers may have great ideas on how to improve online shopping, but it’s crucial to consider the practical needs of shoppers, experts will say in the Internet Retailer Web Design ’09 session, “Programmers are from Mars, designers are from Venus.”
Posted 01/15/2009Paul DemeryPost a comment
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/ Marketing
Online communities and videos leading design trends, expert says
The hottest—and most successful—e-commerce web design trends of the moment are online communities and embedding videos within pages, says Bridget Fahrland, executive creative director for web design and development firm Fry Inc.
Posted 08/28/2008Paul DemeryPost a comment
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/ Marketing
The user experience is at the center of retail site design now
Effective retail web site design has moved way beyond posting images and content, says PixelMedia’s Thomas Obrey. Today, the firm designs and develops from the user experience perspective.
Posted 08/29/2006Kurt PetersPost a comment
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/ Marketing
Serving different types of shoppers with search
Some shoppers are just starting to look, while others know exactly what they want to buy. To accommodate the needs of multiple types of shoppers on a site, Fry Inc. develops and tests scenarios for as many as five different audience groups.
Posted 08/17/2004Kurt PetersPost a comment
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/ Marketing
Macys.com gets a redesign to better reflect how customers shop
Macys.com launched a new web site this week, changing presentation of merchandise on the home page and category pages to better reflect the way customers like to shop, president Kent Anderson tells InternetRetailer.com.
Posted 07/25/2003Kurt PetersPost a comment
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