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/ Technology
Retailers must follow the rules of text message marketing
Marketing text messages can be effective if retailers proceed with caution, a guide says.
Posted 03/04/2013Katie DeatschPost a comment
Related Searches:Text Message | Logistics | Privacy
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/ Technology
Taco Bell reconnects with younger consumers via mobile
Marketing campaigns for that audience use 2-D bar codes and augmented reality tools.
Posted 10/12/2012Allison EnrightPost a comment
Related Searches:Taco Bell | Millennials
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/ Technology
Lawsuits underscore the risks of text marketing
New mobile technology has more consumers filing class action lawsuits regarding texts.
Posted 08/29/2012Katie DeatschPost a comment
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/ Technology
Taco Bell offers a large m-commerce menu
Be innovative and distinct, advises a Taco Bell executive and MMCF 2012 speaker.
Posted 07/20/2012Bill SiwickiPost a comment
Related Searches:Net Promoter Score | Taco Bell
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/ Technology
Taco Bell cooks up edible QR codes
The chain creates ads with 2-D bar codes made up of avocados and lemons.
Posted 07/10/2012Bill Siwicki1 comments
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/ Technology
A tasty promotion nets more than 420,000 QR code scans
The Taco Bell/MTV offer tops the charts for campaigns run by Scanbuy.
Posted 11/09/2011Kevin Woodward1 comments
Related Searches:Taco Bell
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The mobile age begins
M-commerce leaders will share successful strategies at the Mobile Marketing & Commerce Forum in October.
Posted 09/01/2012Bill SiwickiPost a comment
Related Searches:Custora
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